said 1 year, 1 month ago:
@petaminter12, as a professional writer, I can tell you that a good writer knows how to write, period. They may not be able to jump styles — from creative fiction to newspapers to tech manuals — but a good copywriter will be a good writer.
In fact, unless you’re interviewing poets and novelists, you should be able to pick a good writer.
Now, whether they know SEO is an entirely different matter. However, SEO is becoming less about keywords and more about writing quality. Still, you need someone who knows SEO, like @denisedorman.
So, to shorten an already too-long answer, find a good writer who can handle newspaper writing or blog writing. They know how to write for the greatest number of people. And a professional blogger is going to know how to do SEO as well. (And if you can’t find that person, Denise or I can give you a few basic lessons on SEO.)