Social Media Shares count tracking inconsistently (10 posts)

  • I added a social media share plugin to my blog and for a while it appeared to work really well – IMHO it gave a fair count of any mentions on FB, Twitter etc. Until one day a few weeks ago when it showed NO activity on Facebook for a post where I knew there had been a certain number of shares. I tried several things to trouble shoot and none of them seemed to work – I turned off and then back on all plugins. I swapped the social media share plugins for several others but the count issue continued. Some of my posts seem to track what happens on FB (this one)

    http://www.abigailgorton.com/2011/12/18/launch-your-web-presence-already/

    And others show zero even when I saw ‘shares’

    http://www.abigailgorton.com/2011/11/01/the-crossroads-of-the-persona/

    Any ideas? Thanks!

  • @abigailgorton Did you change the URL of your page?  I wrote for a blog once that had some kind of design issue where only blog posts on a certain date would come up in their featured items.  So the blog owner would change the date of posts to move them to the featured items.  Since he had the date in the URL, the URL would change, and any social shares to that post would be reset to 0.  

    The other thing you can do is plug the post’s URL as the URL to be shared into the Twitter Retweet button (http://twitter.com/about/resources/buttons#tweet) or LinkedIn share button (https://developer.linkedin.com/plugins/share-button) just like you were creating a custom button to share that specific URL.  Those will tell you the official counts for those networks and give you an idea if it is your plugin or something else.  

    If you happen to be a Facebook developer (aka, ever developed an app on Facebook), you can plug your URL into the test console at https://developers.facebook.com/docs/reference/rest/links.getStats/ to get share / like / comment counts.

  • @kristi-hines Thanks! I am pretty sure that I did not change the URL. And I am not an app developer. It is just inconsistent and it Seems to be only FB counts that are off.

  • I just caught it in the act! I posted a blog 22 hours ago. Shared it on FB in 2 places today and it was showing a share count of 2 until just now when it suddenly dropped to zero. No way I changed the page name or anything else. I am wondering if it has something to to with disqus adding a tag to the URL, but many people use disqus and sharing, so what is special bout me that it us playing up? Any help welcome. Thanks!

  • @abigailgorton I think Facebook is in the middle of doing some “things” right now – I’ve noticed the their “like” button has changed and is not only causing formatting issues everyone but the FB counts also seem to be off.  I suspect it will get fixed on their end soon enough as this “currency” is their lifeline – without it blog owners will be less likely to include FB on their sites.   

    On my end, to the point brought up by @kristi-hines, I just changed my permalink structure in my WordPress so that my posts no longer show a date – with WP 3.3 there is now a new permalink setting that allows you to set up your posts this way (just like for pages) – the downside was while I did redirects for all my posts, the social sharing counts all disappeared.  I knew that going in but made the change to my permalink structure anyway as long term that felt like a better decision.  Hopefully as more people make this same change all the social networks will catch up, but if not I guess 2012 will have to be something of a fresh slate.  

  • Thanks @davidgadarian did you do it for the SEO, aesthetics or another reason? It certainly appeals to me for both of these reasons. Someone did tell me recently that having the date adds credibility to your posts but my own mind is still open.

  • @abigailgorton was for a mix of things.  SEO was a consideration.  My weird obsession with neatness probably played a fact.  

    The biggest reason though is a good deal of my traffic is coming from Google and many of my posts are less about timeliness and more about information so in terms of credibility I didn’t think it added much to have someone feel like they were reading “old” stuff.  I also get a very good amount of traffic from Stumble Upon – and same deal – no need for those visitors to feel like they are getting dated information.  Having the date added nothing and in fact actually made my links longer.

    I also saw that just like with scenario of Krisi’s client, it will be easier to change/update my links – I started to have a few duplicate posts floating out there etc… 

    Lastly, I think my links now look nicer.  And yes, I do think that matters.  Not a huge factor in outcomes and I suppose someone with more traffic could actually measure that to confirm. 

    From what I’ve read, and granted I’m not the expert on this (any SEO experts want to chime in feel free to do so) the dates in your links are much more important if you are regularly publishing timely content (like a news site). 

    Am I right?  The verdict is still out as it’s only been a few days but I suspect now that WordPress if offering this as a valid permalink structure you’ll start to see more blogs adopt this permalink structure.  

  • @davidgadarian Thanks – that all makes sense to me. I would want to do it for the same reasons. Did you find a plugin fir the redirects?

  • I ended up using this process  http://yoast.com/change-wordpress-permalink-structure/.  this makes you go into the htaccess file which scared the crap out of me but I did it anyway and it worked.  : )

    if you are looking for a plugin and want to do it manually Redirection is a popular one.  I also used Simple 301 Redirects for a client of mine and it worked out well.

    good luck.

  • @davidgadarian thanks again… The share count has been bugging me for weeks. I agree with you in the naming as well i just see inconsistencies that don’t bug other people. I really appreciate being able to talk it through.


Add your voice to the discussion

Existing members: . If you do not have a SME account, .

 
 
Check out the Social Media Marketing Podcast!
Get your ad placed here!

Networking Clubs Leaderboard

Avatar ImageE
Ann at  greenoakAnn
Kapil MudholkarKapil
Avatar ImageChris
Avatar ImageJudith
Avatar ImageLydia
Avatar ImageJameson
KMediaIrelandKMediaIrel
Avatar ImageHarry
Avatar ImageAlexandra
Learn more about the Networking Clubs

Recently Active Members

Profile picture of
Catherine Tatum
Moin Shaikh
Profile picture of
Profile picture of
Profile picture of
Eddie Smith
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Michael Pingree
Profile picture of