said 1 year, 4 months ago:
I have had this discussion with a number of folks that completely disagree with me.
I am AGAINST having the social media buttons prominent for most small business sites and here is why. Their main goal is to convert customers through great content. When I land on a page and then check them out on FB and Twitter the way they want it opens up a world of distractions.
For example: I land on a site where I might buy something or fill out a lead form, instead I check out their FB page because they obviously want me to if it is so prominently displayed. When I click through I have 17 notifications and 4 messages from friends and family. This is where social can kill an interested customer.
Thoughts? Am I crazy? For media companies like ours it makes sense to convert them into a fan or follower but for the average small business owner, they need sales.
Lastly, I also think consumers are more okay with a less dynamically updated site than a Facebook Page that has 2 updates and 3 unanswered questions on it. In that scenario I not only suggest putting the chicklets in the footer but actually deleting the page all together. Further reading on that here.