said 1 year, 2 months ago:
@juleswebb Yes, understanding where Google is going and not worry about what Google is doing will result in time well spent. Last week there 40 changes to the algo most changes go un-noticed in fact most web site owners still don’t understand Panda.
As developer you must concur that having the correct infrastructure is the foundation to all success. Optimizing sites for speed. hack prevention, internal linking structure are important issues that need to be addressed before tackling content creation/curation, SMM, PPC advertising.
G+ for business is huge any individual not having a Google profile is not really interested in search marketing. G+ pages is still in it’s infancy due to the limitations to the API so I expect more to come (3rd party apps) to broaden the marketability.
Yes, I do agree using the rel=”author”/rel=”me” tags is a best practice however I don’t expect everyone will have their shining faces on the SERPS. Connecting your site to your G+ business page will get you much more distance in a SEO perspective than the re=”author”.
The past year we saw the most significant changes occurring in the last 10 I expect more to follow. SEO is always playing catchup with Google and it should not have to be if one would take the time to understand where this is headed.