said 3 months, 3 weeks ago:
Storytelling Story-Selling Secret Sources — Storytelling story-selling content is the new advertising, marketing & PR. It’s a harsh new reality all businesses and employees have to face.
Whatever business you’re in you have a story. If it’s a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have.
The trip down the path is your story.
Your story is littered with adversity, obstacles, problems, helpy-helpers, wise sages, pitfalls and pratfalls (always emphasize your own pratfalls; it’s an endearing quality – exposing yourself to ridicule and humiliation. Makes you human. Authentic. If you don’t win the business you still might make some new friends.) and eventually, when you get to the end of the path, you will successfully solve their problem and deliver a solution. That solution is their payoff … and your profit.