Evelyne Oreskovich said
6 months, 3 weeks ago: I only post articles every week -10 days, and I also have guest bloggers sometimes. Recently the topics have gotten more intersting and I’ve begun to see pickups in online trade dailies. The one I posted this Wed seems to have gotten some good traction and has generated a number replies for the first time, so looks like I finally hit a nerve. While my focus is on the hospitality industry, the topic is actually applcable to anyone doing onlie marketing… how to properly attribute ROI of your marketing efforts in a multi-touch, multi-channel environment. I’d love to see comments posted from folks in this forum.
http://www.her-consulting.com/attribution-part1
Thanks,
Evelyne