SEO: Am I just missing something? (27 posts)

  • Okay folks, confession time. I have no idea about SEO! I thought I did but now I’m just stumped. I use SEO optimisation plugins but my ranking on google has not improved. I provide great, original content (if I do say so myself) which is great for driving traffic from my social platforms but still, the search terms people are using to connect to my website via organic search are not well-related. Anyone got any great tips? 

  • @casmccullough

    Couple of thoughts Cas:

    1. How old is the blog? Young sites take time to come up. That can vary widely though. There are so many variables both known and unknown that play into SEO.

    2. Make sure you know who your audience is and write to their specific needs / issues.

    3. Try using Google Keyword Tool and search for words that are in your articles title. Intermix the best words contextually from the results into your text. I personally like to look at what the advertisers are paying per click, and then the local and global numbers.

    4. Don’t worry about SEO – Not everyone can be at the top of Google. In my opinion, you’re better off networking the blog with other bloggers, commenting / linking, guest blogging, and building up your target audience.

    Over time, your Google page will come up. But, my personal experience is people who find our blog via Google get the one article they want and leave. Those that connected with us from other blogs, social media pages, email, etc., stick around, read, and contribute to the conversation.

    But that is just my personal experience. Different blogs, with different topics, may have drastically different experiences.

  • @casmcollough I am no SEO expert, but you can also use Hubspot’s free website grader tool. It might point out some problems you missed, and give you ideas.

    Without knowing a lot more about your business, it is difficult to say what investment it would take to be at the top of Google.

    For example, in one of the companies I worked for in the recent past, the CEO was upset that our very small company was not on the first page of the keyword “sharepoint”. Well, that’s a Microsoft product and has a large community with many, many very active bloggers, which they were not willing to invest in.

    I would focus first on your top competitors and your geographic reach (if that is a factor)

  • @donpurdum Top of the List advice, as usual. If you focus too much on being a rock star, you’ll end up in the same clinic they often do…

  • @casmccullough

    @joanmuschampfagnani – I love Hubspot. However, it does not grade your SEO, it grades your overall marketing effectiveness and that are two different things. It really helps evaluate your overall inbound marketing.

    @stonepeople – Too funny!

  • @casmccullough great advice from @donpurdum Especially the advice to not worry about SEO so much if it’s a young blog. Think about creating the best possible value and getting the message out there. The traffic will come.

    Just in case you need some fine tuning on the SEO/keyword combo for your blog, check out a plugin called Scribe. I wrote up a review here and it really does help you fine tune your posts. Here’s a link to a post I wrote on it. http://janetfouts.com/scribe-seo/ it’s an oldie but a goodie!

  • @casmccullough If the search terms people are finding your site with are not what you are targeting, I would suggest making a list of the keywords you would like people to find you for, pop them into Google AdWords Keyword Tool (http://adwords.google.com/select/KeywordToolExternal), and start writing posts that allow you to use variations of those keywords and phrases.  I tend to focus on the content first, gearing it towards readers, and then go back through to add the SEO elements like keywords in the title, headers, etc.

  • @kristi-hines good advice @jfouts I will check out Scribe and your post

    @donpurdum the Hubspot website grader (not their marketing grader) will point out some common errors many people have on their sites, such as missing tags, missing titles, etc. Most are easy to fix, and while they don’t help in terms of most content based SEO, it will remove things that hurt, if that makes sense.

    One feature I love is that it tells you what grade level your copy reads. I find a lot of people love to use twenty-five cent words when on the web, nickel words are better.

  • @donpurdum The blog is about 18 months old. Is that young?@joanmuschampfagnani I used the hub spot tool and that definitely raised my awareness of the importance of a good, specific title. I’ve noticed shares and reader levels increase since applying that learning.My frustration is partly because the business niche I serve is home based business (www.supportawahp.com) but most of the sites that appear at the top of google are scams and get rich quick schemes. Not exactly what I want to be associated with. I’ve just started using google Adwords and have used the keyword tool but I don’t see much difference. Perhaps I just need to stick with my original plan, and, as you say Don, not worry about it.@stonepeople Love it! Thanks for that analogy.@jfouts Thanks for that plugin.@kristi-hines Well, I guess I must be on the right track after all because I’ve started checking articles for keywords from the keyword tool. Thanks for the confirmation. Thanks everyone, my spirits are lifted a little.

  • Hey @casmccullough  just another quick tip and a question…

    What keyword are you actually trying to rank for?

    For example are you trying to rank for “supporting work at home people everywhere” (or Support a WAHP)

    Are people typing that into google?? (keyword tool will tell you that)

    I ask because that is the name of your blog and in tern, that seems to be what google may think you are trying to rank for…

    SEO is all about proper keyword density and you have to tip to the search engines to what your blog is actually about. You may have all of this great original content but the fact of the matter is, the search engine cannot think logically like we do, they just see the algorithm with all those fancy numbers and “keywords” throughout your blog.

    In other words, the google bot will just count the number of times words show up in your articles as well as take into consideration bold, underline, italicize, and H1/ H2 tags.

    Stay consistent with you keyword (even in your wonderful titles) and give the search engines a proper fighting chance. Just because your business is about helping others home biz doesn’t mean they know the name of your company.

    Keyword idea: what would you type into google if you where looking for your business type of help?

    Regards,

    Lou

  • When you look at keywords make sure you are shopping around (figuratively I am not talking about spending money) for search effective keywords. So what I mean by that is there are keywords that will work for you that everyone searches for that everyone uses so the competition is high for those words. Then there are words that few use, but no one searches for, we want to avoid those.

    You want the diamonds in the rough. Try to find keywords that few use but have higher search request. You will want to search often. I had been told about these (did not pay too much attention) till I had a conversation with folks here and a community builder I know (wish he here on the forums) and I started researching and wow it made a difference.

    Others here could not doubt tell you more about the nuances of keyword uses but there you go.

  • @donpurdum That’s my experience as well, search traffic comes in for one article, then bounces.

    At the moment, I’ve got about 80% search traffic with a time on site of ~1:30.

    Two years ago when I was much more active, search traffic was ~20% with a time on site ~3:30.

    Working on lowering bounce rate of search traffic right now, which brings it back around to @casmccullough: from what I can see, the SEO game has gotten a bit more intricate over the last year, and certainly since 2009, it feels totally different. 3 years ago it was not that difficult to rank for reasonably competitive terms with high quality content. Not, not so much.
    Part of my answer will be using Google +. Personally, not real excited about Yet Another Social Network, but if my stats continue on their current trajectory, it won’t be pretty. Google owns the sandbox, if we want to play, they make the rules.

  • @louisdagosto Am feeling a bit dumb asking this but doesn’t it rank you on all your keywords? I have entered a meta description and meta keywords into my SEO optimiser and always fill these out whenever I do a new blog post. I always try to include “home based business” or “work at home” as keywords in my article tags. Are you saying that Google bots are only looking at the name of my website? Do you think it would make a difference if I spelled out the acronym in the Meta title of the home page?

    @glengorham home based business and work at home both rank quite competitively as far as I can tell from Google adwords keyword tools.

    @doolin How do you lower the bounce rate? What causes it? Is it browser issues or is it all to do with people finding your page who didn’t really want to find it and leaving quickly? FYI, I am on Google+, have been since it launched. I have a personal presence and a page for each of my businesses. 

  • @casmccullough I wrote up an article covering what I learned from Rich Brooks on SEO: How to be found on the web:http://www.blogsbyheather.com/series-how-to-be-found-on-the-web/

    In summarizes what every blogger can do (not just WordPress bloggers) to better optimize their blog posts, as well as keyword analysis tools and link building strategies.  Rich gave a great presentation and I did my best to summarize it and share with my readers.

    Enjoy :D

    P.S. One main point was that it does that time. He suggests posting 2-3 times a week for 6 months before you may see any changes.

  • @blogsbyheather and everyone, thanks so much. I went and changed my home page title to Support a Work At Home Person. Can’t believe I didn’t think of that before! I am feeling a lot less at sea with all of this after the fantastic tips. You are all very generous. Heather, thanks for the article. I will definitely have a read.

  • @casmccullough You’re welcome.

    You’ll enjoy it. It’s a 3 part article and a summary as well.  But he reviews changing the title like you did, how to write a great title, tips on blog content and the use of keywords, etc.  Then also speaks of on page optimization vs. off page optimization.

    have fun,Heather :D

  • @blogsbyheather I just read it and your article on Technorati! Awesome!

  • SEO is difficult some people just have a great skill with it I must add it does make a big difference to be top 5 G! page one and it’s not possible for everybody to be there so yes work on SEO but also work on other ways of attracting visitors to your page and personally I would never pay a company to do it (I know you didnt ask that).

    But as you have asked about SEO you could try the link below I have no connection with them but I feel it does give some sound advice and checks currently what you are doing.

    http://www.seoworkers.com/tools/

  • @casmccullough This is such a tricky topic.  You’ve gotten some absolutely excellent advice from so many.  Our company does SEO for clients in the copier industry and we have many of our dealers on the front page of Google searches and every client is at least #1 or #2 on page one.  

    That being said - I am not the expert, but my team is.  From everything they tell me, there are some basic tenets to SEO that you can control and a basic understanding of what Google looks for.

    What Google seems to be looking for in a variety of factors.  You mentioned that your content is excellent, and that is important – very important to SEO.  With the latest changes to Google, recent and relevant information seems to play a part as well.  However, Google is also reading your title, tags, etc which you have already gotten advice on here.  Another key is the amount of traffic your site is getting.  It sounds like you’re competing in a difficult space with Working at Home.  The more traffic you are receiving to your site, the more your content (and site) will be considered relevant.  Also, having links to your site from other relevant sites is important.  Links that come to your site from other sites are more or less considered referrals by Google. Along those lines, links to your blog from Facebook, Twitter, Google+, etc can also be inbound links to your blog – which shows Google yet another place online that is linking to your site.

    As far as what you can do – continue to write great content on a consistent basis along with the great advice you’ve been given by the bloggers here on tagging, titling, etc.  The blogging world probably has some tips and tricks that are specific to it, and I am very new to the blogging world, but the tenets of successful SEO are fairly common.

    I hope this is helpful to you!

  • @casmccullough no dumb questions here.

    Yes google will rank all your keywords in your article but if you do not have a specific keyword you are trying to rank for, the process of ranking high in the search engine may take a while longer because Google will have a harder time figuring out what your article is really about… (we are going for FREE traffic here remember.. We want to be on page 1 of google for a specific keyword phrase!)
              don’t forget to do your keyword research and stick with that keyword.

    Make your keyword that you choose your title, your Meta tags, etc.

    Keyword Density:  “After you write your article, multiply the number of words by .025 and that is around the amount of times you should have your keyword in your article.”  Don’t go over that is called keyword stuffing and google doesn’t like that.

    Send me a message or skype me at Fobusiness if you would like to talk more.

  • Again, thanks so much! After all this discussion i feel a lot more confident. I think I’m going to can my Adwords too. Just not getting the conversions that I get via my FB community. It’s been an interesting experiment though.

  • Whoah, this thread is by far the best-read I’ve had in long while. Granted, I’ve only been blogging for nine months and my knowledge of SEO is basic, as I would delegate to folks from my team in previous roles ;-)

    Will read through all the comments once again, links and articles included. Very helpful stuff.

    Cheers,

  • @casmccullough first read through my friend’s SEO 101 which is a easy read and easy to implement. Scott is also a WP SEO expert so tell him I sent you if you need assistance with your SEO efforts. SEO is something that is too intense to talk about in just this thread in order to cover everything. Everyone here has touched on the basics, but you need to go through all of the steps on each blog post even before posting so that your posts get the most out of its potential SEO.

  • Update. Just did searches on my two biggest keywords and came up within the first few links both times! Thank you so much for sharing your knowledge with me. It’s already made a MASSIVE difference.

  • one important thing to remember is that seo is about peoples perceptions on keywords, not yours.

    so if you really want to concentrate on this whole seo thing, then do some research on what people are searching for to find sites similar to yours.

    it could be totally different to what you think people are typing in.

  • @dextereugenio  Good point Dexter. 

    @casmccullough Yes, if you do keyword searches using Google’s Keyword Tool for instance, be sure to look at how many competitors there are and the trending on those keywords and keyword phrases (long-tail) as well where they are coming from. You can also focus on demographics as well to focus on who your main customers are located or break the stats up by region. If there is low competition and an upward trend, then focus on those. You can create landing pages or buy keyword rich domains adding landing pages optimized for those keywords all pointing to your site or a specific call-to-action (CTA) you prefer. 

    Utilize Google+, because it is becoming an important part of high Google rankings. 

  • Glad to hear you’ve made such progress @casmccullough.  Thank you for starting this thread.  I’ve learned a lot from all that’s been discussed here.  


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