said 1 year, 5 months ago:
Hi Joan and Kristi!Many of my customers are in the paper crafting field, so they do something called “Countdown to Christmas” or “12 Weeks of Christmas” where they focus on that holiday season and delivering holiday content for that duration of time. I was a guest designer for one of them this year, http://www.HandStampedByHeather.com where you can see what I mean. Each week for 10 weeks, we posted our designs on Fridays. Visitors could see our creations on our blogs, however they had to join the newsletter (free) in order to receive the PDF tutorial on how to make the cards, boxes, projects we did over the 10 weeks.
It was very successful in building traffic as we had a design team and linked to each other’s blogs. We also had “blog candy” (offering a prize) so it encouraged people to leave comments as well. But more so, it built our list of newsletter subscribers.
So depending on your field or audience, this type of seasonal countdown may work for you. For a photographer, it could be the best photos of 2011 for a certain amount of weeks. For a retailer, their top 10 picks for the holidays, etc.
Hope this helps,Heather