said 1 year, 2 months ago:
for business people just starting out, then just once a week can seem an overwhelming task, but that’s the level I’d start at.
After you get used to the discipline of regular posting then increase it gradually to build up to 4 or 5 posts a week.
I know it’s a big ask, that’s why it’s important to have as many people on your staff writing blog posts as possible, so that it shares the burden.
The thing about blogging everyday is that it achieves a number of things.
1:It’s continually feeding the search engines and your social media outlets fresh content everyday, and search engines love that.
2: Once you’ve written the content it keeps working for you from an SEO perspective forever. So, for example, if you write 5 posts a week for a year you’ll have 250 pieces of content out there working for you. If your competitors only do one a week, you’ll have 200 more pieces of content working the search engines than they do.
3: The activity will eventually get you noticed. EG If you’re promoting your posts via Linkedin, G+, FB, Twitter etc people will see your name everyday and associate it with whatever your writing about. Eventually they will go “Oh Yeah, Lori she knows all about…”
4: People forget. Sometimes I can’t remember half the things I read yesterday, so if I see another post from someone it’s like “Oh yeah, that guy I’ll give him a call.”
5: People are lazy. Related to the above, rather than go trolling thru my address book to find somebody, if there’s a recent post in my inbox, social media feeds, then it’s easier to contact that person. EG I don’t have to think.”Who do I know who does x?”
So these are some of the benefits of blogging everyday. It’s a medium to long term game, with most blog guru’s saying it takes between 1-2 years before you see the benefits.
Hope that all helps.