Hi Matthew,

I’ve participated in one with a Meetup networking group that I belong to locally.  If attached the latest edition for you to see.  As I understand from the Robert Lavigne, our moderator (it’s also his Blog), it is not difficult to upload to the site.

Podcasts are in my SM strategy for TDG in 2012.  Pulling all the pieces together.  Look forward to others thoughts.

Other good examples that I’ve experienced can be found at the Harvard Business Review.

Best wishes with your efforts.

http://studios.tdgv.net/post/16099808404/whatsonyourmindbrants-ep009

A few of my goals for this year are to move my blog to WP, incorporate videos and podcasts into my blog content, and repurpose some of my older posts into podcasts. So, I haven’t done them yet and can’t be of much help at this point.

However, when I’m ready I’m going to reference this article by Sydni Craig-Hart, Smart Simple Marketing Coach who does weekly podcasts. Here is the link: http://smartsimplemarketing.com/a-super-simple-guide-to-podcasting/

@karenataylor

Great Resource Karen – thanks for sharing.

Gordon

@matthewoneill good topic. I am just beginning, but this is on my “future plans” list

@Durk Barton I think what you want to do is called Vodcasting ….http://www.freemarketingzone.com/rss-technology/vodcasting-explained.html .

While I haven’t created podcasts of blog posts, at one point I did add a plugin to a wordpress blog so people could listen to the post.

And when I actively did podcasts, I’d make the podcast a blog entry either by using a widget or linking to the home site of the podcast (I used Talkshoe).

For those of you who are interesting in creating a podcast and would want help with making it as successful as possible please check out http://www.pagatim.com.  Last year we were named “Best in Class” for audio branding and help both individuals and companies develop an effective content strategy plus produce, host and promote your podcasts. Email me at cyndi@pagatim.com if interested in hearing about some of our case studies.

  @pattypainter Good advice. I didn’t mean to make a shameless plug for PAGATIM. There are just not that many companies that specialize in audio branding so I am trying to get the word out.  One of main tips we tell our clients is to think of podcasting as story telling.  Real stories combined with interesting facts are what will keep people listening.

PAGATIM is focusing on just one aspect of audio branding – helping people and companies tell their story in a way that will educate and inspire their customers so they become brand evangilists. There are also many other aspects to audio or sound branding that we don’t handle like creating logo sounds.  To read a more detailed definition go to http://en.wikipedia.org/wiki/Sound_branding

Charisma and great content are certainly the main ingredients of a successful podcast but they don’t come naturally to most people. As such, we strategize with clients on the focus of the show, train hosts and guests, propose and research topics, select music, create the logo, edit and of course ensure quality of the audio.  For a weekly show this can add up to many hours of work just to make one single 30 minute podcast.  After the show is finished we  spend even more time distributing and promoting the show to all the major digital download platforms and social media channels. 

Thanks so much for asking!