PLR (private label rights) anyone? What do you use it for? Safely? (9 posts)

  • Since the all the BIG paradigm-shifting Google algo shakedowns have passed, are you back to using any PLR (private label rights) content on your sites, videos, autoresponder series?

    Is it safe again? What is safe? What’s NOT safe? 

    Vertical industries in multiple cities, e.g., real estate agents? Or varied businesses in one smaller local market, e.g. local Akron businesses?

    Feedback, ideas anyone?

    Remember, in former freelance journalist terms, these would be roughly equivalent in terms of not being “original” to… what?… second serial or second resell rights or syndicated columns, etc., as opposed to original publication of “original” articles like first serial rights?

    Now that “original” content is freely “curated” online, basically just rehashing others’ work over and over again (but legally), is there now a place for PLR in the mix again?

  • @atlantarobin I wouldn’t use any content that could have been used elsewhere.

    That said, there are ways you can use it… maybe take the ideas in the articles as a base and reformat them. So if it’s a big blog of text about how real estate agents can use social media, turn it into 10 ways real estate agents can use social media and break everything out into steps. 

    Also look for ways to update the content – some stuff out there is pretty old. 

    Essentially, make sure it’s different, otherwise your site will have the same content as lots of others and Google will probably frown upon that.

  • I agree with @kristi-hines, I used PLR to get some ideas or get the base for a longer book (for example using basics of Twitter for introduction and then adding my own stuff as the meat of the book). Hope this makes sense. 

    I would not use it as it is though, I would probably use an article as an idea for a video or something like that, but you know those sites sell at least 200 of the same sets so it isn’t something to just put out there. 

  • There is a trick to using PLR safely, that I recently found out from a friend. If the rifgt to the PLR include modifying/ adding/changing the script, then you can spend some time going through the topics and the material provided under the topic. Do some research on the topic from various authority sites ( not talking about niche blogs related to topic). Rewrite the material adding your new found information to put substance to it. And that will change the PLR to a more unique script.

    This is what some Guru’s are doing and better still they outsource it to get the work done properly.

  • @stu-builder I can vouch that that’s definitely happening, Stu. Not upset over it, but I did get dinged when I was hired to “rewrite” a psychological article that really intrigued me. I had a long and equally intriguing back and forth via email about the topic, too… mostly me picking this guy’s brain because what he had written was just fascinating.

    The ideas and message was stellar, but grammatically speaking, he couldn’t write his way out of a hat. It was serious and tedious work. 

    Then I turn in the work to the agency and I get dinged . What? On SME, I never go back to edit a typo or anything else these days. But I NEVER turn in editing work that is not 100% perfect. 

    So then they tell me they ran it through Copyscape and it didn’t pass. OMG!!!! Frankly, after my initial shock and suppressed anger at this jerk who lied to me about his contribution (zero) to the paper, I was then kind of miffed at Copyscape because the writing was soooooo poor, I almost had to rewrite 8 words out of every 10 and know there was not ONE sentence that had NOT been heavily edited or rewritten totally.

    Still, I learned my lesson. I don’t write for other people anymore, unless it’s something I’ve already written and am selling to them. But I will never trust another human to tell me the truth about what they’ve written. Sorry, but been burned like that too many times. And THAT was my LAST time.

    I love PLR and can totally 100% rewrite, rethink, reword, and completely reown a set of thoughts on someone else’s paper and make it uniquely mine. Hey, this is what I taught my students… Editing is where ALL good writing comes from. Good stories, however, come from great storytellers, some of whom can actually write purty guud Anglish. But that’s why the best have the best editors… so their writing doesn’t get in the way of their storytelling.

    OK… saying Amen now… lol…

    Robin

  • like @brankicaunderwood says, it’s (sometimes) useful to help get ideas.

  • Its all about quality now!! PLR I think is just poor quality. Create amazing things!! content that offers real value to your reader. 

  • Don’t discount the fact that just 10 years ago, I was still writing 20-page sales proposals and reports for major companies at $1,500 a pop. It was a template. Same proposal each time, edited specifically for the intended recipient. PLR, private label rights… not all PLR is poor quality or these major corporations would NOT have bought them. And NOT at $1,500 a pop.

    PLR is not just the “500 articles in a box” ads from non-English speaking countries anymore. You can buy extremely high quality PLR on the Warrior Forum’s WSOs that far exceeds the quality of most “original” content competitors. Just as with everything online, you have to know where to look and who to trust.

    For over 50 years, the typical local business could not afford to hire their own ad or PR agency. The bought pre-packaged advertising materials, graphics, and articles (now known online as PLR), copied them, inserted their logo and company name, and mailed it or printed it in their local newspapers and other advertising platforms.

    It’s only been in the last 10 years where Big Bully Google sought to double ALL their ad and PR costs by forcing them ALL to write original content if they wanted it ranked in Google. It’s the market manipulation that disgusts me. Local businesses have NEVER needed to do anything to recreate the wheel. They’ve ALWAYS just copy/pasted. Only the ones with big budgets hired ad and PR agencies. Suddenly, they’ve got 18′-year-olds with fash-cash local marketing internet dreams sold to them by internet marketers that instruct them to go tell these businesses that they’re dead in the water unless they buy seo help to be seen in the SERPs by their prospects and customers. AND it’s going to be an expensive monthly fee because they have to write ALL original material because that’s what Google wants.

    That has got to be the biggest con for the past millineum. I think time will show that was the case. Businesses do NOT “need” Google to survive. They need knowledgeable and creative marketing and PR agencies to show them how to get new customers without Google’s help. It CAN be done. And now that gurus are actually sharing this info, Google SERPs are becoming less and less important.

    That means that PLR — non-original writings — have a vital place in mass content syndication again. But that’s what the gurus have been doing all along.

    Robin

  • I use plr articles on my blog all the time. I found a great source of well written “entry level” articles that I usually add some original content to or modify in some way to make them somewhat unique. I am more interested in providing quality content to my readers than what Google thinks. 

    By using the plr for the intro articles, I can spend my time crafting original, more advanced content.


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