said 12 months ago:
As a professional ghost blogger, I can tell you that this is any service like any other ghost writing service. We’re basically outsourced marketers and we don’t put our names on our work, any more than speechwriters do it for politicians, copywriters do it for marketing brochures, and graphic designers put it on billboards and signs.
We also interview our clients and they give us the information, so we only transcribe it. In that sense, we’re no more than glorified typists, which is why we stick our client’s names on the piece.
The benefit the client gets is that 1) we know what we’re doing, and actually know how to write, and 2) we know what works for search engine optimization.
We’ve had some great successes with our clients who have seen some positive results. I can’t give exact numbers, but I can share some results privately.