@luck7y providing information is always a good way to go. It demonstrates expertise, but you aren’t selling your services. I personally think you can talk about security,but you just omit saying “like we carry”. Mix up those topics maybe with some other ideas.

Some other topics come to mind:

• Top 5 (whatever number) things to look for in a quality lock
• Lock styles
• safety with inside home door locks (how can you ensure privacy but not worry about a child getting locked in)
• One key for all the exterior home locks – opinion on safety and security
• tips/talk about how your small biz made it thru recent economic mess
• ‘How to” replace an interior door lock
• Do a piece on design styles for locks – discuss things that handle size, kickplate, door knockers to tie style and fashion with the selection
• interior door handle styles –
• Tips to keep a lock functioning well
• what to do if you lose your car keys (is there prevention)
• remote auto starters– are they worth it, and are they secure
• what should your locksmith do?
• if you go to an industry convention/meeting, talk about the new trends coming out
• security issues with hotel card keys
• radio key systems- can HomeOwners Associations use them for common areas cost effectively. Can they restrict individual access if HOA fees aren’t paid?

Look at where you biggest business is and try to outline some ideas on how to be helpful to your core customers.

I would bet that locks are typically not a burning question for many until they are in new construction or renovation, or one breaks or they lose a key.

You also might try finding some related interior/exterior design ideas, good and bad and highlighting how the lock works (or doesn’t) with the design.

Hope I’ve helped.

As  @joanmuschampfagnani says, you can and should talk about security — just don’t give a sales pitch.

Other ideas: Car keys (they only have a few keys for a model. I discovered this when I owned a Taurus and bought a used Crown Vic for business. The same key worked in both cars!

My personal utopia would be a keyless society. You can always muse on something like that.

@luck7y You don’t have to limit your blog to the talk of just locks either (although @joanmuschampfagnani had a great list). Talk about home security as well, and things that are tangentially related to the importance of good locks — having an inventory list of your good stuff, the importance of home owners insurance, how to keep your home secure when you’re on vacation, should you lock your doors when you’re at home, the benefits of home security systems.

Basically, this will help you be a resource to your community, and help people know who they should talk to for a lot of these questions.

great question and wow whee, Joan, what a helpful answer! @luck7y @joanmuschampfagnani