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Multiple Blogs (8 posts)

Topic tags: blogging challenges

Matthew O’Neill said
1 year, 4 months ago:
I have been approached to begin blogging for another small group/company. It would be losely based on my personal blog. We have not worked out the details in full but does anyone do this type of thing? Do you think it would be better to write two seperate blogs posts, or just write one post and publish it on both sites. I am doing this more for exposure so it is only going to help increase traffic, I just don’t know if it would be better to be consistant with my articles or write two totally seperate posts and/or topics.
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Kristi Hines said
1 year, 4 months ago:
@matthewoneill I always write different articles as a whole, but sometimes they will be similarly themed. For example, I wrote three posts recently on Q&A networks for three different blogs – one was how to use 5 different Q&A sites (setup a profile, answer questions, subscribe), one was a list post of Q&A sites for Internet marketers, and the third was how realtors could use Q&A sites for professional branding.
For another example, I wrote a huge list of alternative search engines. Then I wrote two posts just focusing on two of the unique search engines in the list.
I find that if you can take one post idea, then break it up into different approaches / viewpoints, it makes writing for multiple sites much easier than trying to come up with completely unique ideas every single time.
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Melissa Agnes said
1 year, 4 months ago:
I would have to advise you against pushing out the same article to be published on both blogs, for several reasons:

Seo: Google does not like duplicate content and it will end up hurting your rankings.
Audience: If you get new followers, they will be happy to follow you on both sites, and will be disappointed and possibly even turned off to see that you’re creating the same content for both sites.

Plus Im sure that the creators of this new blog will not be too enthusiastic to know they would not be receiving original, fresh content. Most blogs who accept guest posts have a strict policy about that in their rules and guidelines.

Unless this other site is a content sharing site (i.e. StumbleUpon, Digg, etc), then duplicate content is never your best bet.
Congrats on this new opportunity though
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Matthew O’Neill said
1 year, 4 months ago:
@melissaagnes and @kristi-hines Hahaha when I write forum posts I wait for both of your responces. Thank you both yet again. Soon I’m going to have to owe you both a beer or something
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Melissa Agnes said
1 year, 4 months ago:
@matthewoneill Haha!! That’s too funny!! Hope we helped
BTW @kristi-hines , I liked your input – Im just starting out with guest blogging more frequently, and I can see that as being a life (and stress) saver – thanks!
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Dan Gershenson said
1 year, 4 months ago:
You can write them both as original content but let’s face it – it can get to be a lot at times and if you need to repurpose as Kristi suggests, go for it. Especially if the blog audiences are different enough, I don’t see the harm in spinning it slightly different at times too.
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said
1 year, 4 months ago:
Thanks for this thread. Do you have any recommendations on what to do when you’re writing for two different blogs with very similar audiences?
I work for a real estate company and recently I’ve been assigned to write blogs for our sister mortgage company. The topics overlap all the time, but as mentioned, the focus is slightly different. I’m wondering if it’s OK to write similar articles and then schedule them to post at different times.
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Erik Deckers said
1 year, 4 months ago:
I would write two different blog posts. For one thing, there’s nothing wrong with repurposing content. It helps you delve into a topic more easily. For another, it helps you reach a different audience. But you need to repurpose it, rather than just republish, for the SEO reasons that have already been described.
One way to repurpose is to target it toward different audiences. Say you write one post called “corporate blogging for real estate agents” and another post called “corporate blogging for restaurant owners.” The core information is the same, but you’ll rewrite and reword it to apply to each audience.
Also, be sure to include a link back to your original site, as well as link your name to your Google + link and the rel=”author” tag. So it will look like this <a href=”GOOGLE+URL” rel=”author”>Your Name</a>.
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