said 1 year ago:
@abigailgorton Ads on a website are usually based on traffic. She could go with a package deal that tells advertisers that she would place their ad on her website and in her regular mailings. The key is to create a page on her website that shows her current website traffic stats, social stats (like the Facebook fans), and email open rates if she wants to include it in the package.
As far as what to charge, your best bet would be to find a website in a similar niche that has a similar amount of traffic. Then see what kind of advertising packages they offer and for how much. Or you could browse http://buysellads.com/buy/allsites and find sites that fit the same criteria to see how much they charge.