MailChimp question: can I automate email campaign with blog post? (13 posts)

  • Up until recently, I was using Feedburner to send out posts via email to people who subscribed to my blog. The problem was, it would send out the email in the following 24 hours after publication, so not necessarily when I wanted it. For example, if I scheduled a post for Wednesday morning at 7am, thinking it’s a good time to reach my audience, the email would follow much later after, often times the following day at 5am!

    I have switched over to MailChimp, which is said to be a much more robust email solutions provider, but I can’t seem to automate either – I am prompted to authorize the campaign every time, which I can do via mobile or email. My goal would be to have the email campaign sent out automatically as soon as the post is published on my blog, without the need to autorize every time, i.e. say I schedule some posts while away on vacation. Is this possible?

    Thanks in advance for the feedback!
    Frederic

  • @fredericgonzalo I don’t see anything wrong with that, I would personally do it.

    I suggest you keep feedburner the way it is (don’t delete it, also don’t move emails to mailchip), and then build a new mailing list for the blog, so only those who signup will get blog updates.

    It would be a good idea to sent out an email with a few posts (not only one post), for example latest 4 posts.

  • @fredericgonzalo I don’t think that automated mail campaigns are possible with Mailchimp – due to spam reasons. Mailchimp does handle this issue with extra care. As far as I know the competitors do, too.

    But – depending on the blog system you are running with – there are other solutions for your question: If you are blogging with Wordpress, you could use the subscription feature coming with built-in Jetpack; once activated, it sends out automated mails to the subscription list the second you publish a post. Also works with the “more” – tag in order to send just a teaser and let your subscribers read the rest online for the sake of traffic…

    All the best, Thomas

  • @ecumenix @hesham Gentlemen, many thanks for your replies. You answered exactly my query. Much appreciated – will look into Jetpack, maintaining by Feedburner feed while trying to figure out how to maximize to move to MailChimp.

    Cheers,
    Frederic

  • Funy you should post this topic, as I was going to ask a similar question.

    I have begun using MailChimp and want to use it for my blog post notifications as well as other campaigns.  I currently use Jetpack for the automated subscription emails, but am not happy with it and wanted to know who else might be using MailChimp with their WordPress blog.  How easy is it to integrate and any tips…

  • Using Campaign Monitor you can create a template that will import your rss feed. You can set it up to select the “x” most recent posts and schedule campaigns to go out on a regular basis.

  • Just added the email sign up from Jetpack for updates to the blog. So SIMPLE.
    It gives how many people have subscribed to email updates… Does anyone know how to edit this out. I have no one signed up so … it looks really bad.

    Could someone instruct me how to remove the count of subscribers from the sidebar widget?

    ~Laura

  • @fredericgonzalo Have you tried an RSS feed template to push out your updates via MailChimp?

  • @amyhallbiz Hmm, I am not sure what you mean by an “RSS feed template”. I used to push email notification through Feedburner, but was not satisfied with the delay – it took almost 24 hours to send, and could never know exactly when it would push out.

    I still use Feedburner for the RSS feed, but email notifications go through MailChimp, as I have done it twice last week (for two posts). Right now, the title of the post becomes the title of the email, and there is only the post excerpt in the email body. It says “click more” for those who wish to read the post, then sends them to my blog if they want to read some more.

    What would the benefit be of using an RSS feed template? Do you have a link to somewhere I can read more about this?

    Many thanks in advance,
    Frederic

  • @fredericgonzalo Here’s a MailChimp blog post about the RSS feed to email feature. http://mailchimp.com/features/rss-to-email/  

    Basically you’ll publish your content on your blog and then push it out to your readers via email. It can publish once a day or once a week or once a month. So if you publish at 7am you probably won’t email until the next day, unfortunately. That’s the way of technology.

    The template would be similar to what you’re already doing. But you wouldn’t have to have feed burner as an intermediary.  

  • @amyhallbiz Ooooh, very cool! That is exactly what I was looking for, many thanks ;-)

  • @fredericgonzalo  Let me know if you need any help with the template. ;)

  • @amyhallbiz Thanks, will do ;-)


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