said 1 year, 1 month ago:
@deairby Hey Dea,
A couple things…
I’ve found that having your own “voice”, being personable and/or having charisma, can make a huge difference in the amount of return visitors and becoming known in your industry. (Could be good or bad, it depends on your content)
Using analytics to determine content strategy is huge. Everyone should be doing this.
There are tons of other strategies people can use in their blogs but I believe being authentic, writing in a way your audience understands (on their level) and sharing stories are some of the most potent.