Pingbacks / Trackbacks (13 posts)

  • Can anyone give me some blogging 101 on linkbacks and the most effective way to use them. 

    2)  some information about the who, how and when

    Also, is there a way to identify if someone allows linkbacks and is there a way to measure the effectiveness of a link back in a post. 

    WHEW…that is a lot of questions.  

  • @leilajones Do you mean pingbacks / trackbacks, when another blog post will link to yours near the comments because you linked to theirs?


  • @kristi-hines  yes, sorry…

    Here is what I have heard and let me know if this is true.  That the ping backs/trackbacks are one of the best means to rate higher on a google search.  

    Honestly is there a dictionary of terms somewhere for SEO ;)  

  • @leilajones No need to apologize.  :)  I just wanted to make sure I didn’t start babbling about one thing if you meant something else.

    How it works (pingbacks):  If you link to a person’s blog post in one of your blog posts, that person should get a notification that you link to them.  They can then approve that notification which will post a link to your blog post from theirs.  

    How it works (trackbacks): Same idea as above, but instead of linking to a person’s blog post in one of yours, you just enter their blog post in the Send Trackbacks field when publishing a post.  

    How it works for SEO: If enough people approve your pingbacks / trackbacks, they will count as backlinks to your post.  The more backlinks you have, the better your post will rank, usually for the keywords you have optimized it for especially in the title.

    Pingbacks / trackbacks are usually accepted on WordPress blogs unless the blog owner has specifically turned them off.  They have been abused by spammers (people who link out to another blog post just for the link back) so a lot of bloggers (myself included) have turned them off so there is less spam.  

    Really the only way to know if another blogger has them enabled in a way that can help build links back to your site is to see if they have trackbacks / pingbacks in their older posts, usually above or below the comments.

    That’s how I understand it all at least.  WordPress.org also has a great explanation of how it all works in their Intro to Blogging.

    http://codex.wordpress.org/Introduction_to_Blogging#Trackbacks

    Hope this helps!

  • @kristi-hines  Thank you.  It’s like learning a foreign language but the difference in the SEO scope is it seems like the rules change all the time.  I am working really hard at gaining a grasp on the best way to navigate.  

    Super informative :) thank you.  

    BTW…I appreciate the opportunity to ask questions.  

    So another question Kristi if you know.  How does this equate or is a value to SEO.  If so many are turning off the ping backs.  Is there any way to search or know if someone has mentioned you.  I did a blog post a few days ago and have had a lot of shares on FB not sure about blogs.  

    Thanks again

  • @leilajones If you are using Google Analytics (or some other analytics tool), you should be able to see the traffic that is coming in to your site from other sites.  This, unfortunately, won’t tell you where you have links pointing to your site.  The best free tool for that (Yahoo’s Site Explorer) was shut down earlier this month.

    I may get slaughtered for this but here it goes: don’t worry too much about links.  Keep writing awesome content and your people will feel compelled to link to it perhaps as source for their own blog posts.  Yes, links are important, but content is more important!

  • Hi @leilajones,

    I agree with @caseyvaliant. No reason to slaughter you (LOL).

    I would also focus more on quality content. However, if you want to know who’s linking to you or talking about you, there are two great tools by Google.

    The first is Google Webmaster Tools. It can tell you where links are coming from, and a whole lot more.

    The second way is to use Google Alerts. It’s a great way to know who is mentioning you and where they are mentioning you at.

    Again, produce great content, share it through Technorati, RSS Feeds, and your social media pages, and your audience will begin to grow.

  • As a company that does SEO for our clients, I do know that there are a couple of tricks to see some of the links, but to see all of them in one place listed isn’t something that we find to be necessary for SEO.  As @caseyvaliant said, quality content is definitely the key to success with the search engines.

  • @donpurdum @caseyvaliant thanks!  Until just recently I” just wrote” and included photos.  I just recently came across Mari Smith she’s what led me to Social Media Examiner and I started thinking more SEO.  
    One thing I did recently was to “just write” and then I went back and added what would be more SEO type terms and such.  I think this works best with my style and for who I am and want to present.  I’m still getting a grasp on what the terms and links etc are and the inner workings.  I do use google alerts…and some of the webmaster tools  
    I am such a visual person.  I honestly see the world and most workings in photos.  I may have to create an artist rendering of what SEO looks like so I can wrap my head around it.  Anyone know if there are pictures out there ?  
    On that same note.  I find SEO and blogging doesn’t zap my brain like a spreadsheet or paperwork does.  Thankfully I have an office manger that handles all of that stuff.  SEO really is creative and I love that there is a changing aspect to it that lends itself to creatives.  Now when you start talking coding…eyes glaze over : Thanks again.  SO so thankful for all the answers and understanding I am gaining! 

  • @leilajones My writing & SEO style has always been to write the content for my audience, then add SEO elements after the content is made for readers. 

    I don’t know about artists rendering, but SEO infographics that can be helpful http://blog.hubspot.com/blog/tabid/6307/bid/6442/12-Amazing-SEO-Infographics.aspx.

    Plus, there’s just how I like to visualize the importance of SEO title tags and meta description tags.  From setup…

    To search results…

    To social sharing…

    I also did a post on optimizing your social media profiles for SEO (http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-social-media-profiles-for-seo/). It has screenshots of my profiles with the same little arrows & tags pointing to the various parts that have SEO value.  I hope that helps a bit!  :)

  • @kristi-hines this is awesome info. 

    I get a lot of requests for link exchange. Many of them is not related to my niche at all, and often when I check them out they seem like a link farm. But at least they ask.

    I have used the BlogGlue plugin which give some back links. Though I have questioned the value of these back links when I check my stats on Google Analytics. Been thinking about turn this plugin off. 

    I also get a lot of requests from various SEO companies that want me to use their services. They often refer to that they want to increase my page rank. And most of these companies are located in India. 

    I did use one company for a little period where pretty much I got impression that my blog was sent to various link farms. They also took credit for some keywords that got high ranking. In some way it was correct, though Scribe combined with Headway gives me a lot of the SEO juice I need. 

    I was not unhappy with the overall service, one thing though is that I had less control then I would preferred. Did sign up just for one period to try it out, and they continued the service after what I originally purchased. And it created a conflict that I could avoided if had better control myself. 

    What kind of advice will you give if someone are considering outsourcing their SEO?

    Cheers..

    Are MorchHotel Blogger

  • @aremorch I filter any email with link exchange to a folder in my email that I almost never open.  Most are a bad idea.  The occasional ones that are good are the ones from other bloggers in my niche, but they never use the words “link exchange” – generally they say something about blogroll links.

    Outsourcing SEO is tricky.  The cheaper the package, the worse the links.  The better the links, the more expensive it is.  

    Your best bet if you are outsourcing is to tell the company that you want to approve any link opportunities they find before they actually try to place them.  That way you can see if it is a good / crap site.  They won’t like it, but if they can’t / won’t provide that, walk away.  And always make sure you get a report that shows where they did eventually get the link so you can make sure everything is correct.  Even well established link companies will sometimes use interns or outsource.

  • Thanks @kristi-hines I had a hunch this would be your answer. 

    Well, just have to add it to my learning experience. 

    I think I will also start filter the link exchange emails. Good idea. Mostly I delete these emails now. 

    I used SEOMoz for a while and was very pleased with their service, so will most definitive go back there. Learned a lot about SEO there. 

    Cheers.. 

    Are Morch – Hotel Blogger


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