said 1 year, 3 months ago:
I think Erik’s most important point is the first one. Plan twenty or thirty posts and write a dozen or so well before you launch. That guarantees that the excitement of the launch will not overpower your ability to deliver.
I would add something I wish I had known before I got started and that’s make sure you are on a platform and using a theme that you can live with. Do a little research, especially about what plugins you might want to use. Play with your theme while your site is private to make sure it delivers the features important to you.
Both of these suggestions boil down to making sure you are confident with your direction. If you are confident, you posts will show it and your quality will radiate!
I did not worry about instant success when I started. I was learning and was happy that readers started to find me four or five months down the road after I had figured out a lot of things by trial and error. By then I was confident and producing content fast and furiously and that has had my site growing ever since.