Keywords that sell — what keywords to choose when promoting products (16 posts)

Topic tags: SEO
  • Keywords that sell — what keywords to choose when promoting products.

    Tell us what keywords you use when running promotions or trying to find buyers for your products or products you promote through affiliate marketing. Some people call these Buyer Keywords. Generically speaking, what keyword combinations get the best results?

  • Ok, since I’m new to actually having an affiliate marketing site of my own, but do want to get into it this year for another type of income stream in my personal portfolio, here are just a few keywords that others have recommended that I combine with my niche keywords in order to attract buyers who are ready or more likely to buy, not just tire-kickers still looking for information and not exactly sure what they want yet:

    • Top 10 + product type = in year (eg., “Top 10 fishing lures in 2012″)
    • Best + product type + in year
    • discount
    • coupon
    • buy
    • cheap
    • low cost
    Affiliate marketers can use these long tail keyword combinations in their seo articles to help promote affiliate products in affiliate blogs, article directories, ads, postings, FB, etc.

    For the more traditional advertising-free blogs, you can use these kinds of keyword combinations to simply help bring you more traffic to your quality content blog and help raise your Google rankings for those keywords.

    For traditional bloggers who actually do a bit of promoting products they use and believe in, these keyword combinations may help you, too.

    So, what are your favorite or most productive or best results-getting buyer keywords? Anything working for you? Or do I have this all wrong? What do you suggest?

  • @atlantarobin I haven’t done keyword research for products, but I remember reading this article about keyword research for product development – it may be what you have in mind.

    http://www.wordstream.com/blog/ws/2011/09/14/keyword-research-for-product-development

  • Loved the article. I had totally forgotten about Wordstream’s helpful visual sorting tool. One of those lost bookmarks you’re helping me recover — thank you very much!!!

  • SEOMoz has some helpful articles on this too @atlantarobin

  • @boxcarmarketing

    Thanks, Monique. I’ll check that out.

  • @atlantarobin One strategy/word that often gets overlooked is “alternative.” If you want to promote product A you could do something like “Product B alternatives” or “Alternative to Product B.” and then discuss product A in the landing page or blog post.

  • Howie, that’s an awesome suggestion! I typed that in search just yesterday. And I was a buyer with my credit card out! Good call! “Alternative/s” — gotta use that one. Got any more?

  • @atlantarobin , @kristi-hines , @boxcarmarketing , @howwhowhen  Thank you all for the helpful suggestions!

  • @kristi-hines  Thanks for the website!  It will be most helpful.

  • Hey Robin. Those are great keywords, ‘top 10,” “cheap,” “low cost,” ect, but the truth and the “key” to keywording your blog is not adding keywords that “sell” at all.

    your keyword starts with your Domain

    For example

    If you want to sell dog training, go for keywords that “continue the conversation” people have with themselves when they Google search what they are looking for.
    i would buy the domain (and keyword), How-to-train-your-dog.com

    From there H1 tags, title tags, and keyword density all come into play as you build your affiliate site and allow the search engines to index and rank what your site is really about. (your keyword)

    I hope this makes sense, I tried to make it short but there is really a lot to cover your keyword is really your most important aspect of your affiliate website.

     you can skype me at Fobusiness if you would like to talk more. Send me a message and I will show you where to get more training!

    :)

    Hope this helped!

  • @louisdagosto @kristi-hines

    Louis, those are all good points. Keywords in domain, title, H1/H2, and sprinkled through the article is definitely best practice stuff.

    But could you do me a little favor and let’s figure out how we could edit your last big paragraph so we don’t violate club rules against direct affiliate advertising. With the cloak, it’s kind of hard to tell. I don’t want our moderators to delete your response, so just to be on the safe sie, could you just edit your last paragraph a bit. No problem recommending something, but we’re not allowed to directly solicit. So if that’s not an affiliate link, could you please just add that you’re not an affiliate, that you just recommend it. Or if you are, perhaps we need to ask Kristi how you should edit that to stay within club rules.

    I love the feedback you gave here. Very helpful. So Louis and Kristi, could yall just make sure it’s ok to keep it here before someone else comes along and knocks it out?

    Thanks to you both!

  • @atlantarobin @louisdagosto Edited to decloak the link (so everyone knows where they are going) and added a disclaimer that it is an affiliate link.  

  • OK, so does that mean affiliate links are allowed here, as long as they’re uncloaked and a disclaimer accompanies them?

    In this case, I’m glad the post stays. Louis offered good advice outside that link. But since most of us here have advice and affiliate links of our own, as well as millions of affiliate marketers looking for sites that will take direct affiliate links, I hope the site doesn’t become overrun by that.  Kinda wish it weren’t allowed.

    If people just say they have a link on their site and direct us to that, then they could still earn the affiliate income without cluttering up this site. If word gets out direct affiliate links are ok here, then you’re going to have a nightmare spamfest here pretty quick. Just me thinking aloud….

    @kristi-hines @louisdagosto

  • @atlantarobin Yes, if it fits with the discussion.  We don’t want just outright posts built to lead into an affiliate link posting, and we’re still trying to figure out the best way to handle them.  I think I would prefer people share links to a post describing why they like a product vs. a direct link to the product itself though.  

  • great question and thanks Howie for the “alternative” suggestion @howwhowhen @atlantarobin


Add your voice to the discussion

Existing members: . If you do not have a SME account, .

 
 
Check out the Social Media Marketing Podcast!

Networking Clubs Leaderboard

Avatar ImageE
Ann at  greenoakAnn
Avatar ImageChris
Kapil MudholkarKapil
Avatar ImageLydia
Avatar ImageJudith
Avatar ImageJameson
Avatar ImageRobin
KMediaIrelandKMediaIrel
Avatar ImageHarry
Learn more about the Networking Clubs

Recently Active Members

Anna Anisin
Profile picture of
Profile picture of
Profile picture of
Michael Pingree
Joe Dahleen  http://follr.me/joe
Regina Meeks
Profile picture of
Profile picture of
Destini Protich
Profile picture of
Profile picture of
Rebecca Ishibashi
Profile picture of
Profile picture of