said 1 year, 4 months ago:
@kathyweir I would agree with the article, Kathy. Although, I also think a community is good as well. I don’t think it is an either-or.
It all comes down to your goals. But one thing to keep in mind is that a community is made up of real people. And those people know other people. So if you have a community of devoted fans, you have a built-in audience of people who may just buy your product.
You do need to sell though. That’s how you get others to buy what you are selling.
So, while having a community is fantastic, you do need to sell to it.
I think a lot of people (myself included) have trouble selling what they have. It doesn’t come easily, but it is something you have to learn how to do.
Also, just a side note, make sure that you know what your blog/site is about and think about how you are going to make money from it before you start it.
This way you will know what you need to do in order to make the money you want and also how you want to generate that money (via ads, downloadable content, offline activities, etc).