said 7 months, 2 weeks ago:
@kathybernard @judithgotwald @klg007 @dave-mackay
Definitely agree, Kathy. I think what threw it into meteoric measures, however, was the realization of marketing opportunities with “free” self-published giveaway books, ebooks, audios, videos, etc. With all the PLR (private label rights) products out there showing how easy it is to edit PLR material in order to create an original self-published work, it’s too easy and too cheap NOT to self-publish a free giveaway publication to establish yourself as an expert.
Every business, author, expert, and entrepreneur (whether online or offline) should be self-publishing. Just makes sense.