Joan Muschamp (Fagnani)
said 1 year, 4 months ago:
@danonbranding Hubspot can be a powerful tool, and the folks there are awesome. I used them for a few years, and know they have been improving their product.
My advice on whether it’s worth it is to make sure you have a written list of goals, then prioritize them. Next look at your marketing org and ensure you know who does what and how you “handoff” to sales.
Next, if all systems are still “go” set a specific training schedule and work sessions for the people who will use the system, and also those who will look at the analytics.
It gives you the most bang for the buck when you integrate all the features.