Human Element-Is Blogging the Best Answer? (5 posts)

Topic tags: blogging, content
  • Profile picture of
    Sage
    Joan Muschamp (Fagnani) said
    1 year, 5 months ago:

    In this AdAge article http://bit.ly/vAGnEH the writer covers a lot of compelling information about the human element necessary for marketing success today. I have always believed that, but do agree it is more critical now than ever before.

    In this club, though, I’d like to discuss what I see in many companies now–they get human via their bloggers, but maybe no where else. Is this enough to sustain them?

    @joanmuschampfagnani | # | Top
  • Profile picture of
    Club Leader
    Kristi Hines said
    1 year, 5 months ago:

    @joanmuschampfagnani I think there should be some balance between the more personal tone of the blog and the main corporate website content.  This way, when someone goes from a blog post to the main site, they will feel the connection and not feel like they’ve gone to a completely different site due to the change in tone.

    That said, some companies may have legal issues that allow more flexibility for their blog content and less for their main website content. But having a good blog with a overly static website is better than not having a blog at all.  Maybe they could make up the deficit between the two with a good social media campaign.

    @kristi-hines | # | Top
  • Profile picture of
    Sage
    Joan Muschamp (Fagnani) said
    1 year, 5 months ago:

    @kristi-hines I agree there needs to be a balance. Otherwise it is probably lip-service to the “human element”. And, in all honesty, cultural change is difficult, so if a company is buttoned-up, eventually it will show through.

    Perhaps a well-funded company can sustain and with some good products or services continue successfully without integrating the more human aspects fully. But IMHO they leave themselves open to the “upstarts” who get it.

    @joanmuschampfagnani | # | Top
  • Don Purdum
    Sage
    Don Purdum said
    1 year, 5 months ago:

    @joanmuschampfagnani

    In my opinion and experience, people are craving a personal touch. We are all tired of automated voice systems when we call a company, why can’t we talk to someone? Same with email, you fill out a form, but have no idea who it’s going too. On social media business pages, I love it when the poster puts their name at the end of the post. I know a name.

    The human we make it, the more it creates an opportunity to connect with people.

    Blogging can be personal, 1st person, and it allows the writer to show their personality. Unlike more formal forms of communication that require a straight to the point style.

    @donpurdum | # | Top
  • Profile picture of
    Sage
    Joan Muschamp (Fagnani) said
    1 year, 5 months ago:

    @donpurdum I totally agree, and I think this is not actually “news”. But, what’s different is that social media has truly allowed for these conversations, which is changing the game for traditional marketers.

    I think humanization is the reason many small businesses make it–a retailer may be more expensive than a big box, but if you get the service and inforamation you need to make a good decision, you’ll shop there. Added value, and being treated well.

    I think blogs offer an excellent opportunity to show our human side and connect as marketers with our audience. But is it enough?

    It might be for smaller, niche businesses, but I think the larger more entrenched need more.

    @joanmuschampfagnani | # | Top

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