Joan Muschamp (Fagnani)
said 1 year, 4 months ago:
@donpurdum I totally agree, and I think this is not actually “news”. But, what’s different is that social media has truly allowed for these conversations, which is changing the game for traditional marketers.
I think humanization is the reason many small businesses make it–a retailer may be more expensive than a big box, but if you get the service and inforamation you need to make a good decision, you’ll shop there. Added value, and being treated well.
I think blogs offer an excellent opportunity to show our human side and connect as marketers with our audience. But is it enough?
It might be for smaller, niche businesses, but I think the larger more entrenched need more.