said 11 months ago:
@ivankamenken Usually if you want someone to do something specific once they’re done reading a blog post, you have to spell it out for them and add a call to action at the end of the post.
If you want someone to comment, for example, at the end of the post, ask a question. For example, if you have a post called 10 tips for using Twitter, at the end, ask readers to share any additional tips or things that have worked for them in the comments.
If you want someone to check out your latest product, find a way to tie your content into what your product does. For example, if you have an analytics product, have a post that talks about all of the things you can learn with the right analytics program. Then, at the end of the post, say something like “Want to see what you can learn using ABC Analytics? Be sure to watch our demo.”