said 9 months, 3 weeks ago:
The debate of long or short posts can be confusing. People reading blogs for recreation may prefer short posts. People looking for help and information appreciate thorough responses. Most of the posts I bookmark are of the longer variety. That doesn’t mean I don’t enjoy short, pithy blog posts. But I agree with @glengorham. At some point, there has to be some meat in a blog.
For example, Seth Godin’s blog is famous for short, pithy commentary. But he also offers fuller exposition in books and essays, sometimes offered for free. This gives his short comments added authority.
I’ve been consciously mixing posts for length and content. Sometimes a post is nothing but a cartoon. Others examine an issue in some depth. At other times I deal out information in a series of short posts and hope that waiting for the next one doesn’t frustrate the reader who wants to know something NOW.
I recently posted a 16-chapter book in daily doses and at the conclusion, I took down the individual posts and offered a pdf download of the full book. It got better readership in chapter form—although one subscriber told me he printed it and made it available to his group and they were taking turns reading it. So it is hard to tell!
As for the light-hearted, stream of consciousness writing style so common among bloggers — I lose patience very quickly. Get to the point!