said 7 months, 2 weeks ago:
I love what Erik said — it’s about being the expert in your niche, no matter how small. I’d always wanted to work with authors, especially “newbies” but frankly was afraid I’d paint myself into a corner as I’d done work with NPOs, doctors, sports, etc. and going “narrow” scared me!
Boy, what an eye opener; suddenly, instead of having to “pitch” clients — they were finding me! Definitely a believer now that when you state what you do and exactly who you want to do it for (as specifically as possible), it just makes it that much easier for you to be the “go-to” resource in that space.
Go for it — like me you’ll soon wonder why you didn’t sooner. BONUS — it makes it easier to say to client bases you don’t enjoy as much that that’s not your area of specialty — but that you can recommend someone who is (who might’ve been a competitor in the past and now instead can be a source of mutual referrals!)