Now that’s a loaded question! As a blanket statement, I’ll say that the look and feel of a blog is extremely important. The quality and value of the content is number one, but if people can’t find it and read it easily then you might as well be talking to thin air. As for the way it’s designed visually, that should match up with the type of content you’re publishing and the target market you’re aiming for. For example, a corporate look vs. a more casual or feminine one. For getting more interaction, you’ll get lots of advice, but I think that asking questions at the end of posts and being prompt about replying to comments helps a lot. Of course, the content itself is a huge factor in encouraging interaction – e.g., controversial topics are bound to get more comments.

Of-course, very good UI and UX is important and then content on the blog is as well important.  @eddysleiman

Of Course! I think it’s extremely important. I find that if a blog is easy to read and easy to navigate, I’m more likely to go back to it often and tell my friends about it. You want a blog that is aesthetically pleasing with equally great content. 

I really believe that the content is most important.Second links need be provided
so they can get what your aim is.Third make blog or website site easy to navigate.
So many times i visit a blog and i can not figure out how to navigate with the website.Makes me get upset and leave!Make it easy, people do not what to look around unless that’s is what they are their for.Most are their for a purpose.TO
BUY,remember to engage,been there done that.I read daily,in my mini days,2 hours.
I simply do not write or sell about any product or service that i personally have used.

I think design and user friendliness is key for a successful blog! I can’t say how annoying I find it if I can’t “find my way” around a blog or site. You need to have a good design to capture people’s eye, and to, as Erik Deckers says, make sure they stick around. I also agree with his point about looking legitimate. Nothing says “sketch” like a bad and cheap looking design. However, you need to make people want to stick around because of content too! I guess what I’m trying to say is, intrigue people with great design and “wow” them the first time they look at the blog. Then you need to make it easy to browse around, so they feel they can find their way around. And lastly, make them come back because they like what they read and want more
Good Luck!

@eddysleiman

Design is extremely important. 

Why? Because appearance matters. (especially for first impressions)

Answer this, would you attend a formal gala in sweats? (I think not)You could be the nicest, more interesting person in the room but nobody would know that because 1. they wouldn’t take you seriously enough to find out and 2. they’d be looking at you like you’re crazy

Make sure you give your blog some TLC and put it’s best self forward.

@eddysleiman Hi think that blogs have to be easy-on-the-eyes but more so has to be more organized – followers need to be able to find the information they want and quickly. Dropdown/navigation, Category listings and links well organized.

just my two-cents. LOLHeather

@jamericanspice

It is not really about finding a theme as much as creating your own. Try to design your own in order to stand out. the development of your identity and its look and feel will have to be relevant to the content of your blog and should remain neat and friendly to use.

Cheers!

@jamericanspice

Good luck!