said 1 year, 5 months ago:
@jeremyshuback – I understand, and you’re probably right about those companies. But here is another way of looking at it:
How much business may they be losing because of the design?
They may not be tracking it, and they may not even know?
Metrics are a great indicator, and if they don’t know them I recommend installing Google Analytics (if they don’t value the design they may not value knowing the metrics), tracking it for 3 – 6 months and evaluating it.
They may realize after analyzing the data that they are missing out. The key then is to determine if that’s true and if so, why?
I also recommend they put a survey on the site and ask their site visitors their opinions/observations via a survey that only comes to them via email and that the public cannot view.
It’s just a thought, but everything is test and measure.
If they don’t value it, then I don’t push it and don’t worry about it. It isn’t personal and at that point it isn’t my problem. Uf they feel it’s working for them as it is, I’m good with it.
However, personally, I take a lot of pride in my work and I want my website to reflect that as much as possible. But I realize that not everyone feels that way.