How do you stop your website being slippery?? (6 posts)

  • Profile picture of
    Pioneer
    Martyn McDermott – Creative Director said
    1 year ago:

    Hi Blogging Club - I need your collective knowledge!

    I’ve just published a blog post that I hope will encourage a lot of discussion?I have noticed that recently our website has had a significant boost in traffic due to our increased blogging activity. However, users are reading the blog and then bouncing!! So in my article I ask for feedback from our readers as to what they like/dislike about our site and also any tips or tricks they know that help to make a site sticky!

    If the thread goes well, I intend to do two things with the collective feedback and advice. 

    1. Use it to adapt our site and make it more sticky
    2. publish an advice article collating all of the best advice given. (credits will be given) 

    So if you have any advice, it would be gratefully received!!http://www.hm-marketing.com/Blog/May-2012/How-do-you-stop-your-website-being-slippery

    Best, Martyn

    @hmmarketing | # | Top
  • Profile picture of
    Trailblazer
    Devani Anjali Alderson said
    1 year ago:

    this happens a lot on blogs… we have the same problem, I think it’s just about persisting w/ good engaging content so that people get used to you/you’re blog, then they’ll stay longer…. like creating a community or tribe, and this takes time. 


    I would also be interested in other peoples thoughts on this… 

    @devanianjali | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    1 year ago:

    @hmmarketing

    It’s a pretty common issue.  Here are a few solutions:

    • Add a “related posts” section at the bottom of your posts.  You can download a plugin for wordpress just search for “related posts” under the plugins.
    • Add links to other pages of your site within your posts.  Make sure you give them good titles so people know what the linked page is about.
    • Avoid linking to other websites.  If you do, you can change the link to open the new page in another window.
    • Add a call to action.

    @iamconsulting | # | Top
  • Shipra Tewari
    Whiz
    Shipra Tewari said
    1 year ago:

    Nichole has made some great points.

    Here are some other possibilities:

    1. If you are getting a lot of traffic for one post, do a follow-up post as well. For example if the first post was 11 ways to increase blog traffic;  follow it up with “Another 7 ways to increase blog traffic”. Then add this post in the related posts section as mentioned by Nichole

    2. If you can’t get them to stick around, get them to subscribe. This is important. Try to have a subscription message at least once in the middle of your article. You could say in a highlighted box “Like this post? get others like this one…”. Also add a subscription form in your footer. The logic here is that if they like your article enough to reach the end of it, give them another reminder to sign up.

    3. Rethink the design / De-clutter. Cleaner layouts with less information will always convert MORE. Simply because there is only ONE call-to-action and ONE section for related articles. Your goal is not force the user to think.

    4. Start a debate or a forum for debates. This pushes up interactivity on the site making it more useful in the eyes of search engines and users alike.

    5. If you are using a wordpress site consider using the plugin Landing Sites (http://bit.ly/M78Ac3). When users find your site via a search engine, they look for what they want & if they cant find it quickly they leave. Landing Sites lets you target these users by showing them related posts to their search on your blog.

    Let us know how it goes for you,

    Shipra

    @hmmarketing | @iamconsulting

    @shiprasaid | # | Top
  • Profile picture of
    Pioneer
    Martyn McDermott – Creative Director said
    1 year ago:

    @iamconsulting thanks for the advice.We have implemented most of these actions already. I guess its about persistence and monitoring what works and what doesnt using analytics.

    @hmmarketing | # | Top
  • Profile picture of
    Pioneer
    Martyn McDermott – Creative Director said
    1 year ago:

    @shiprasaid thankyou very much for your advice, it was very helpful. I really like suggestion number 2, I’ll definitely implement that one. :)
    And I think some de-cluttering is definitely required too.
    Many Thanks,Martyn

    @hmmarketing | # | Top

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