said 1 year ago:
Nichole has made some great points.
Here are some other possibilities:
1. If you are getting a lot of traffic for one post, do a follow-up post as well. For example if the first post was 11 ways to increase blog traffic; follow it up with “Another 7 ways to increase blog traffic”. Then add this post in the related posts section as mentioned by Nichole
2. If you can’t get them to stick around, get them to subscribe. This is important. Try to have a subscription message at least once in the middle of your article. You could say in a highlighted box “Like this post? get others like this one…”. Also add a subscription form in your footer. The logic here is that if they like your article enough to reach the end of it, give them another reminder to sign up.
3. Rethink the design / De-clutter. Cleaner layouts with less information will always convert MORE. Simply because there is only ONE call-to-action and ONE section for related articles. Your goal is not force the user to think.
4. Start a debate or a forum for debates. This pushes up interactivity on the site making it more useful in the eyes of search engines and users alike.
5. If you are using a wordpress site consider using the plugin Landing Sites (http://bit.ly/M78Ac3). When users find your site via a search engine, they look for what they want & if they cant find it quickly they leave. Landing Sites lets you target these users by showing them related posts to their search on your blog.
Let us know how it goes for you,
@hmmarketing | @iamconsulting