How do YOU optimize your videos onsite & on YouTube, etc? (3 posts)

  • How do YOU optimize your videos onsite & on YouTube, etc?

    So much has changed this year… just wondering what your “best practices” are now.

    Robin

  • Hi Robin, One tip I’ll share is if you embed a YouTube video on your site be sure to provide search-friendly and compelling copy (above or below) to the visitor on what the video is about, who it’s for and benefit of watching it. Hope that helps. Greg

  • @atlantarobin With any video on a website like YouTube, Vimeo, etc., you will want to upload it with a keyword or brand optimized title (the most important element to help search find your video), description with a link to your website, and tags.  If it’s on your own site, make sure the page the video is on has the same elements (keyword optimized title tag, description, and tags).  Also, if it’s on your own website, consider adding a transcript of the video’s audio to get more content on the page!  


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