How do I increase exposure for my blog? (13 posts)

  • My website, http://www.omnibeat.com/surge, is a fairly new social media blog (about 3 months old).  I am not sure how to continually increase exposure for my blog.  Does anyone have any tips for how I would go about growing my fan base while sticking to a very limited budget?

  • @nelsonta Hi Nelson.

    Almost all of my blog promotion strategies only require an investment of time, not money.  There are great suggestions in this thread.

    http://www.socialmediaexaminer.com/clubs/blogging/forum/topic/blog-promotion-strategies/

    Plus, you might want to check out this post as well.  :)

    http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012

  • Start with these three tactics. Before you do, make sure you identify who your ideal reader is and what you want them to do. Buy something? Subscribe to something? Just read it and smile approvingly?
    Then, do these three things:
    1) Go to Twellow.com and do a search for the people who fit your ideal reader description. Twellow searches people’s Twitter bios, so that’s how you’re going to identify them. Follow them, and many of them will follow you back. Whenever you write a new blog post, make sure you tweet it.
    2) Find someone you’re already following on Twitter and who you trust, someone who properly vets the people they follow, and then follow all of them. Make sure those people are also your ideal readers.

    3) Visit other people’s blogs that are related to your topic, especially if they have written a post about something you have also written about. Leave an intelligent, thoughtful comment that discusses an issue in that post. Argue with them (politely), add to their knowledge, or leave a “yes, and” post (yes, and did you consider this?) Link back to your own post. You won’t get any SEO juice out of this, but you will possibly catch their own attention. (Do this for about 1 hour a day; 30 minutes if that’s all you have time for. This will pay for itself HUGE.)

  • @nelsonta Great tips above. I’d also be looking at google analytics and what sites are referring traffic to you. Go to those sites and comment, follow them on twitter or facebook, basically participate in the community. I’d also use analytics to look at the search queries report and see what keywords people are using to find the site (look at click throughs, good average postion and bounce rate). Then think about what else could you write with those terms in mind. 

  • @boxcarmarketing @erikdeckers @kristi-hines
    Thank you guys for your quick responses! I have only been a member for a day, but I already for that I am part of something great.  I will try some of the tips presented here.  My company is already using Google Analytics.  We send out weekly newsletter Wednesdays, and regularly posts to our blog on Mondays and Fridays.  The data has shown a high frequency of returning visitors, but a shortage of new visitors.  
    I will try to implement some of tips given.  However, I have yet to fully grasp the extent of how to maximize the SEO part.  I’ll try to check in again after a month or two of using these tips!

  • I seem to have this problem as well. I was playing two dollars a week to be featured on a top 100 blog list, but it wasn’t giving me the traffic I wanted. On average I’m getting about 300 hits per day, but I’d like to be with a bigger audience.

    My site has been live for a little over a year now and I think it’s sort of just floundering. Any tips?

  • @impsndcnma Start guest posting on other blogs like crazy and start making YouTube vids on the regular basis. Do these to things consistently and your audience will grow for sure.

  • @mutunga How are you finding and contacting these blogs to guest post on? I’m also looking to find guests to post on my blog. Tips?

  • I just did a Hot Topic Tuesday on this very subject “11 Ways to Engage Your Blog Audience“. These are all great suggestions. That was the key question above, What are you trying to accomplish? What is your goal? 
    Right now you can get “Engagement from Scratch!” by Danny Iny, which gives a blueprint for building a blog community and/or engaging your audience. It’s $.99 from today through March 4.
    The key is to find your niche, write good content, and share the post. You can also jump on Twitter and under Search, type in Social Media. This will give you the people that tweet about social media and you can follow them, check out their blogs and follow there, and comment on the blogs too. 
    If you’re looking for Guest Bloggers, Twitter is a good source to find them. Follow them, create a relationship, and just ask them if they’d like to guest post on your blog. Many people are more than happy to share their experiences or expertise, plus it gives them free promotion to their own blogs and social networks. This also works for bloggers that you find in your niche, not just for twitter peeps.
    Another great resource and gal that is the Social Media Queen, is Rachel Thompson. She does social media consulting, but if you check out her blog, you can learn a lot. She also co-runs Indie Book Collective, where you can also learn a great deal about blogging and social media.
    If you would like to guest post on a blog, search around for a blog that is similar or in your niche. Then email the blog owner, and simply ask if they would be willing to have you guest post on their blog. Provide what kind of content or expertise you can provide, how it will benefit their readers, and let them know that you’d be happy to have them on your blog in return and will link back to their blog and promote the post out via your mailing lists and social networks. Most blog owners are happy to have guest bloggers.
    I’d be happy to answer questions and help in any way I can. Just ask me :) .

  • In addition to the tips mentioned above, if you’re just starting out you should look into niche social bookmarking sites, such as BizSugar, BlogEngage, and Blokube. Platforms like Twitter and Facebook are very “noisy” a this point, and it may be hard for people to find you and your blog. 

    Moreover, in these niche sites you’ll have an easier time finding like-minded people who you can offer advice or help promote your site.

  • @constancewong Constance, are you familiar with Myblogguest.com ? Check it out and you may find the opportunities you are seeking for guest blogging.

    Cheers,

  • @fredericgonzalo Thanks for the add! And yes, I just signed up for that networking site! It’s a great idea but seems confusing to begin at first. Thank you for your response.

  • @constancewong  @fredericgonzalo

    Sounds like a great website! I’ll have to look into it too. Thank you.


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