said 7 months, 1 week ago:
What I tell clients is to 1) always, always, ALWAYS control their own space, i.e. their own domain name and hosting account, and let everything else point there freely… and 2) It’s great to have FB fans and Google circles, but those guys have plenty of traffic, they don’t need our help…
What we’ve found most useful in SM to date is updating groups in Linked In (via Hootsuite), when we have a post that will appeal to that group. We’re careful to take the extra few seconds to “check” the right groups for the right posts (i.e., new writers won’t care as much about a book marketing post and authors don’t need beginner editing advice), but that does bring a lot of new blog subscribers to our door… and it’s efficient — I can go interact with those groups when we see activity!