Guest Expert Series – Content Marketing Q&A with Pam Hendrickson (4 posts)

Topic tags: Content Marketing Success, Guest Expert Series
  • Profile picture of
    Club Leader
    Kristi Hines said
    4 months, 4 weeks ago:

    Want to get your content marketing questions answered by the experts speaking at the Social Media Examiner Content Success Summit in February? If so, this is the place. Welcome to our new Guest Expert Series.

    To Participate

    Participating is easy! Simply post your questions for this week’s Q&A host Pam Hendrickson in this thread.

    About Our Guest Expert

    Pam Hendrickson is the 2012 Bronze Stevie Award Winner for Female Entrepreneur of the Year. Pam has been producing, launching and marketing highly profitable products for many of the top names in the personal and professional development industry for over 20 years. Pam spent almost twenty years at Robbins Research International, Inc. where she worked directly with Anthony Robbins as the Executive Vice President of Content & Product Development. A magna cum laude graduate of Brown University, Pam has grown her consulting and product development businesses to seven figures in just under two years.

    @kristi-hines | # | Top
  • Profile picture of
    Scout
    Pam Hendrickson said
    4 months, 4 weeks ago:

    Thanks Kristi!  Thrilled to be here and happy to answer any questions anyone has about product development and marketing, content development or anything else you want to know.

    @pamela-hendrickson | # | Top
  • Profile picture of
    Pioneer
    Maximiliano Garcia said
    4 months, 3 weeks ago:

    Hello Pam (@pamela-hendrickson),

    A good one for me might be:Can you mention 3 essential tips about content marketing to build a seven figures consulting and product development business in two years?

    Btw, I’m subscribing to your site right now :)

    See you around!Max.

    PD: thanks @kristi-hines for the intro to Pam

    @maximiliano-garcia | # | Top
  • Profile picture of
    Scout
    Pam Hendrickson said
    4 months, 3 weeks ago:

    Hey Max,


    Thanks for your question. I LOVE the specificity and wish everyone would communicate with this kind of clarity! :)

    Here are 5 tips:

    1. Start with absolute clarity about what you want. You already have a good specific goal. Now break this down into individual milestones that will create a plan to get you there. What is the combination of products and services you’re going to create/sell, and at what price points? Reverse engineer to create a specific plan. Have a goal for what you want (lifestyle, impact, etc.) in addition to the money.
    2. Get to know your target market in great detail.  What do they really want? What do they need? What are their biggest frustrations? What keeps them up at night? Understand and solve these and you’ll be in great shape.  (Hint: Get to know them online and at events and listen to what they’re saying).
    3. Create a strategic communication plan. How often are you going to communicate with your target customers and in what format? For example, how many emails will you send with what content? How often will you post on FB, Google+ and other social media channels? What offers are you going to make and how often? Biggest mistake people make: (1) never ask their list to buy anything – are so focused on adding value, they never ask for the sale or (2)
    4. Mix up your content so that there are actionable tips and strategies but also some personal info from you (real and authentic). People want easy-to-use tools and info that work (most important) but they will respond MUCH more if there is a real, authentic, imperfect but caring person behind it all who they can connect with.
    5. Build your list. There is no magic bullet – there are 20 of them. But this has to be a focus for any business owner.  The days of “if you build it they will come” are over. Become a student of how to convert leads and prospects into customers (people opt-ed into your list). Your greatest assets as a business will be (1) your list (2) your content/products.


    Hope this helps!  Couldn’t leave it to three as I felt all five are important for you.  Big goal needs good input.  Love it!  Stay in touch!

    @pamela-hendrickson | # | Top

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