said 5 months ago:
Congrats on jumping into the blogging pool.
I recommend a soft launch for your blog as a way of easing into blogging. It’s more important to blog consistently across a set of topics on a regular basis than to go all out blogging every day and not be able to keep up the publication schedule. Once you’ve got the rhythm down, then you can think about a bigger splash.
To this end, I recommend using an editorial calendar and brainstorming regular posts for a two period. Think like an offline magazine with regular columns. Before you open your blog, I suggest having 5-10 posts published so that your blog doesn’t look deserted and another 5 evergreen posts ready to go To ensure you can keep your publishing consistent once your blog is open.
Understand that it takes about 2-3 posts per week to get most of the lead generation value of posting every day and about 50 posts before you get traction based on research by Hubspot.
Participate in the Sunday night #BlogChats on Twitter to get more support. (8pm CT)
Happy marketing,Heidi Cohen