Guest Expert Series – Content Marketing Q&A with Heidi Cohen (8 posts)

Topic tags: Content Marketing Success, Guest Expert Series
  • Profile picture of
    Club Leader
    Kristi Hines said
    5 months ago:

    Want to get your content marketing questions answered by the experts speaking at the Social Media Examiner Content Success Summit in February? If so, this is the place. Welcome to our new Guest Expert Series.

    To Participate

    Participating is easy! Simply post your questions for this week’s Q&A host Heidi Cohen in this thread.

    About Our Guest Expert

    Heidi Cohen is president of Riverside Marketing Strategies where she works with online media companies and online retailers to increase profitability with innovative marketing programs. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products. Heidi shares her actionable marketing expertise every day on her blog as well as guest writing for Content Marketing Institute, Social Media Examiner and ClickZ.

    @kristi-hines | # | Top
  • Profile picture of
    Scout
    heidicohen said
    5 months ago:

    Hello! I’m looking forward to answering your blogging related questions. 

    Happy marketing,Heidi Cohen

    @heidicohen | # | Top
  • Profile picture of
    Scout
    Jason said
    5 months ago:

    Hey Heidi!

    Do you think any search engines will rise to challenge Google in the near future?  Also, do you think it’s true that Facebook is in the works with their own search engine?

    Thanks!

    @jasonsbornstein | # | Top
  • Profile picture of
    Scout
    heidicohen said
    5 months ago:

    Jason –

    Like other media formats, search will continue to evolve and change. This includes Google and its competitors. 
    Through its broad product offering beyond search such as Google+, its droid operating system, Google analytics and Google Drive, Google has built a competitive advantage in the form of multiple user entry points that provide a competitive advantage. 

    As a point of reference, 2011 research by Forrester showed that 30% of respondents started purchase research on Amazon versus 13% on Google. Other research Moosylvania’s Retail State of Mind showed that over 60% of respondents use search to find products. 
    The bottom line for marketers is you need to be present on search engines. Therefore, create and distribute high quality content that your prospects and customers seek. Also, ensure that this content is optimized for the terms your audience seeks.
    Happy marketing,Heidi Cohen 

    @heidicohen | # | Top
  • Profile picture of
    Explorer
    Heidi Thompson said
    5 months ago:

    Hi Heidi!

    I am working on launching my blog and need to put together a blog post distribution plan and an overall launch plan. Do you have any suggestions for these? I’d like to do something creative for the launch, but I’m not sure what.

    Thanks!

    Heidi Thompson

    @h4baine | # | Top
  • Profile picture of
    Scout
    heidicohen said
    5 months ago:

    Heidi –

    Congrats on jumping into the blogging pool. 

    I recommend a soft launch for your blog as a way of easing into blogging.  It’s more important to blog consistently across a set of topics on a regular basis than to go all out blogging every day and not be able to keep up the publication schedule. Once you’ve got the rhythm down, then you can think about a bigger splash.
    To this end, I recommend using an editorial calendar and brainstorming regular posts for a two period. Think like an offline magazine with regular columns. Before you open your blog, I suggest having 5-10 posts published so that your blog doesn’t look deserted and another 5 evergreen posts ready to go To ensure you can keep your publishing consistent once your blog is open.

    Understand that it takes about 2-3 posts per week to get most of the lead generation value of posting every day and about 50 posts before you get traction based on research by Hubspot. 

    Participate in the Sunday night #BlogChats on Twitter to get more support. (8pm CT)

    Happy marketing,Heidi Cohen

    @heidicohen | # | Top
  • Profile picture of
    Scout
    heidicohen said
    5 months ago:

    Heidi –

    Congrats on jumping into the blogging pool. 

    I recommend a soft launch for your blog as a way of easing into blogging.  It’s more important to blog consistently across a set of topics on a regular basis than to go all out blogging every day and not be able to keep up the publication schedule. Once you’ve got the rhythm down, then you can think about a bigger splash.
    To this end, I recommend using an editorial calendar and brainstorming regular posts for a two period. Think like an offline magazine with regular columns. Before you open your blog, I suggest having 5-10 posts published so that your blog doesn’t look deserted and another 5 evergreen posts ready to go To ensure you can keep your publishing consistent once your blog is open.

    Understand that it takes about 2-3 posts per week to get most of the lead generation value of posting every day and about 50 posts before you get traction based on research by Hubspot. 

    Participate in the Sunday night #BlogChats on Twitter to get more support. (8pm CT)

    Happy marketing,Heidi Cohen

    @heidicohen | # | Top
  • Profile picture of
    Explorer
    Heidi Thompson said
    5 months ago:

    Thanks Heidi. I already have 7 posts lined up and plan to add 2 more for the launch. I’ll be sure to check out #BlogChats!

    @h4baine | # | Top

Add your voice to the discussion

Existing members: . If you do not have a SME account, .

 
 
 
Sign Up / via