Guest Blogging 101 (11 posts)

Topic tags: Guest blogging
  • Looking for some basic information here.  I am relatively new to the blogging world and have been asked to guest blog on two blogs.

    So this may seem like a silly question, but if I write a blog article for another company, how do I link that back to my blog?  Do I write the article in my blog and they somehow pull that article?  Or do they put the original article in their blog and I somehow link it to mine?

    Thank you for clarifying.

  • @lisaschulteis Hi Lisa. Guest blogging usually refers to you writing a post for another site, and you get a link back to your site in the “about the author” box.  You can check out the latest Social Media Examiner post and scroll down to the end of it (before comments) to see how those usually work.  While some sites have the official author box, others just include a sentence at the top or bottom of the post saying who the post is by and linking back to them.

  • Ah… that makes sense.  Thanks @kristi-hines!  I just wasn’t sure how all the links worked.

  • @lisaschulteis It varies.  Sometimes you just have to check out a few guest blog posts on other sites to see what they allow.  I was amazed to see that TechCrunch actually allowed one guest blogger 7 links to her own articles within the guest post!  Other sites are generally not that forgiving, but might offer you anywhere from one to three links in the bio.  Just cater your post and bio like other authors and you should be set!

  • Thank you for all of the helpful information @kristi-hines!

  • @lisaschulteis

    Also Lisa, you generally write the article in editor like Word and email it to the blog owner or publisher and they post it according to their needs and publishing calendar.

  • Thanks for the additional info Don!  ( @donpurdum )

  • @lisaschulteis It’s sometimes difficult finding a blog that will accept your guest post.  I manage an education blog and get 1 or 2 blog submissions a week — and I turn the majority away due to affiliate links or off-topic anchor text.  I prefer when the post is coming from a relevant blogger who is also writing about education – and looking to add value to my blog. 

  • Like Mike said, try to write posts that have relevance to the blog in question but also be aware that you can give away your best piece of work for no value if you choose the wrong site to post on.

    You need to check page rank and traffic stats so that you are getting a backlink from a site that has good link juice to send back to you or good audience figures who may start coming to find out more about you.  All backlinks are not equal :)

  • @mikedelgadodigitalmarketer – Thankfully, I have people contacting me requesting that I be a guest blogger… so that definitely makes it easier.  I just wanted to make sure I understood how all the links worked before I said yes.  Thanks for the info!

  • @joshaer – I agree that all backlinks are not equal.  Thankfully, I know the people that are requesting that I guest blog and I know that their sites are legit.  I don’t think I would ever guest blog “blind”.  It just goes back to being sure of what you are doing out on the internet.


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