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Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, (15 posts)

Topic tags: Google+, search engine optimisation, SEO

Rana Shahbaz said
1 year, 2 months ago:
@kristi-hines How do you think following changes will effect your current search engine rankings or working to achieve future rankings?
Evaluating Links
Google says it’s getting rid of a link evaluation signal that it’s been using for years. This one’s sure to prompt discussion:
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
Source: http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078
@rshahbaz | # | Top
Jules Webb said
1 year, 2 months ago:
@rshahbaz
Thanks for posting this. I’m very interested in how this evolves and what people think.
Cheers!
Jules
@juleswebb | # | Top
Kristin Singhasemanon said
1 year, 2 months ago:
@rshahbaz Thanks for the heads-up! It’ll be interesting to see how this one plays out. Any guesses on what got turned off? Anchor text fits the description (“to help us figure out the topic of a linked page”), but I think it’s too significant to be ‘turned off’ (maybe adjusted, if anything). Link description text? Then again, we’re not even sure they’re referring to textual links. Could be images, too. Hmmm.
@k4satin | # | Top
Paul Wylie said
1 year, 2 months ago:
@rshahbaz @juleswebb @k4satin If you have Panda-sized your site you really have nothing to worry about. This is just a continued refinement of Panda that has been going on for the past year.
The link is not dead and never will be as it is the lifeline of the Internet a constant in an ever changing landscape. Today, you can’t game the system by backlinking, nor can you game the system with social media.
So, The real question here is are backlinks dead we know anchor text to some degree is and now it appears that backlinks are on the roadside too.
I for one don’t care why? If you are producing quality, relevant content in a timely fashion and have the mechanics in place to distribute that content then the links will come naturally and so will your rankings, and so will engagement which leads to sales. And, that is the important part content-engage-make the sale.
@ptwylie | # | Top
Nichole Schlecht said
1 year, 2 months ago:
@rshahbaz
They mention figuring out the topic of a linked page… It sounds like they have stopped looking at link text.
Link building is changing with social ranking signals being taken into account so I’m sure this won’t be the last update we’ll hear about in the near future.
@iamconsulting | # | Top
Rana Shahbaz said
1 year, 2 months ago:
Thank you guys for your input @juleswebb @k4satin @ptwylie @iamconsulting
It will be interesting to see how it develops. There is no doubt that if you are producing quality content you don’t need to worry much about your rankings.
But you just can’t rely on producing the quality content only you got to do some efforts to market your content and building links is the most important part of it.
Let’s see what other SEO Gurus have to say about this matter.
@rshahbaz | # | Top
Kristi Hines said
1 year, 2 months ago:
@rshahbaz I don’t think anchor text was turned off – not yet at least. I just started a website and optimized it for several keyword phrases. The only two keyword phrases the site has started ranking for are the only two I have built anchor-text links to. The two keyword phrases are not in the domain URL either. They went from somewhere beyond 100th to 34 and 46 within the last 10 days since the links were built.
@kristi-hines | # | Top
Rana Shahbaz said
1 year, 2 months ago:
thank you @kristi-hines for replying to the question.
how this will effect when they say “We have changed the way in which we evaluate links;”?
@rshahbaz | # | Top
Kristi Hines said
1 year, 2 months ago:
@rshahbaz You can also learn more about changing in search quality here.
http://www.seroundtable.com/40-google-search-quality-updates-14808.html
@kristi-hines | # | Top
Rana Shahbaz said
1 year, 2 months ago:
Thank you @kristi-hines it was really helpful.
Basically if you are creating quality content and getting good quality backlinks you don’t need to worry ?
@rshahbaz | # | Top
Kristi Hines said
1 year, 2 months ago:
@rshahbaz One would think so, but then there is proof like this that it isn’t always the case…
http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo
@kristi-hines | # | Top
Rana Shahbaz said
1 year, 2 months ago:
@kristi-hines This is too confusing, let me ask you the simple question.
Do you mind sharing the secret of optimising your new website? :-)
@rshahbaz | # | Top
Kristi Hines said
1 year, 2 months ago:
That’s coming up as a case study, but it’s for a local business. The terms are competitive locally, but not nationally (arizona ___, phoenix ___). I’ve built about 25 links (dofollow, nofollow mix – some aren’t live yet though), and made a pretty nice dent in the rankings. The real trick will be getting from page 4 to 1. :)
@kristi-hines | # | Top
E N Brown said
1 year, 2 months ago:
From the original poster article there is an infographic referred to at this link:
http://searchengineland.com/google-panda-update-112805
A pretty good explanation there of how Panda has played out and there are links at the bottom of the page referring to each Panda update. You don’t have to understand each update. You only have to understand how it impacts your website to know what to do. The best way to know that, is to wait and see what happens.
Many (and most) updates won’t effect the majority of honest business websites. The concern should be narrowed to your own niche marketplace for the most part.
@supereb | # | Top
Robin Carlisle said
1 year, 2 months ago:
@rshahbaz
This may add some useful help in answering your questions, though it was produced last Spring after the first wave of Panda hit the fan… A Search Engineland story… Anik Singal, head of Google search, offered these 23 questions to ask yourself about your site…
http://searchengineland.com/impacted-by-googles-panda-update-google-asks-you-to-consider-this-76050
@supereb Good article, very helpful. That’s where I found this link. Thanks.
Robin Carlisle
@atlantarobin | # | Top