said 1 year, 2 months ago:
@rshahbaz @juleswebb @k4satin If you have Panda-sized your site you really have nothing to worry about. This is just a continued refinement of Panda that has been going on for the past year.
The link is not dead and never will be as it is the lifeline of the Internet a constant in an ever changing landscape. Today, you can’t game the system by backlinking, nor can you game the system with social media.
So, The real question here is are backlinks dead we know anchor text to some degree is and now it appears that backlinks are on the roadside too.
I for one don’t care why? If you are producing quality, relevant content in a timely fashion and have the mechanics in place to distribute that content then the links will come naturally and so will your rankings, and so will engagement which leads to sales. And, that is the important part content-engage-make the sale.