Gregory Buford, MD FACS
said 1 year, 3 months ago:
I like the magazine idea although I can see that some people may want more frequent small snippets of information versus a larger read every few months. But that’s just me.
As for getting people to sign up, I think this is really the Holy Grail of online marketing. For my sites, I have found that offering free content is a great way to encourage sign-ups. As for the pop up box being annoying, I would have to agree and disagree. Yes, it may be annoying. But it also has helped us really drive email subscriptions. When we installed one, we noticed that our sign-ups dramatically increased. And so I would have to say that this has been rather helpful.
That being said, I would have to say that it really comes down to content and providing something that your readers really want. Identify their problem and provide a solution. When you do that, they will come and…more importantly…they will stay.
I hope that helps.