said 1 year, 2 months ago:
If the client can see the value then they can see the need to hire someone to do it. If they cannot see the value or need in hiring someone, then they have not been convinced of value. One thing I learned from my brief stint in sales: purchases are made (triggers are pulled) when value exceeds cost. So That might be where you need to go.
You know the daily tasks needed. So perhaps you need to lay it all out for the decision maker and tell them what hiring someone to do them all will do for the company?
What current standards should be sacrificed? None. SM is something you have to do in addition too. It is a new frontier on which business must be done, not in place of anything. But again, you know this.
A problem that a lot of companies and individuals have is that they think social media is an instant effort = instant reward equation. It isn’t, it takes time. It can have some immediate results but over time is where the real benefit lies.
What kind of cost benefit analysis have you done for the decision maker?