What are some suggestions for defining your unique niche in a popular field? Do you test and validate, go with your gut, adjust on the go? I know a lot of folks are asking this same question within the social media space; mine is leadership and professional development and there’s good stuff out there. Thanks.

Hi @jay_rombach

This is a really good question. I was for many years looking for a passion that really defined me, and who I really am. And find a niche that combined my passion, talent , knowledge and where I had a lot of fun at the same time.

When I first started in 2001 I mostly was into Paid To Read Emails, Traffic Exchanges, MLM and Matrix type of programs. I owned a PTR and a Randomizer, but none of these programs did not really resonate with me. Was on a Matrix where I was one of the top recruiters, and then owner dropped out and I lost a lot of the investment I made there both in effort and money.

Back in the late 80s I was teaching IT and then I was active on BBS. Then in the late 90s I was active in ICQ chat, and that is how I meet my wife. 

Got my first Twitter account in early 2007. So I early on discovered Social Media as one of my passions. I had one blog where I wrote primarily about Twitter. This was a lot of fun, but it did not resonate like I had foreseen. Also had one blog related to eco friendly ideas, but also experience several unplanned roadblocks there. 

Late 2009 my mother passed away, and when I came back here to the US after her funeral I knew I needed break to get my thoughts straight. Me and my wife went on a cruise with my sister and brother in law. This turned out to be a turning point in my life. I had been working several years in the Hotel Industry all from reservation, front desk, housekeeping, night manger and Manger on duty. On one of our dinner discussion my brother in law started to talk about one of his Hotel Experiences. And something just triggered me, I was on a roll in this discussion. My brother in law came to me afterwords commenting how impressed he was about my passion for Hotels. 

And that discussion helped me define my true passion. It really make huge difference when you represent your true passion within a niche that you really care about.

So have an open mind look to those that are close to you for input and ideas. Never give up. Write down what you are good at, and ask yourself if you can combine some of these things.

Cheers..

Are MorchHotel Blogger

@jay_rombach  Sometimes choosing a niche really boils down to finding something you are passionate about writing and talking about. I started out blogging about creative writing and then just developed a strong interest in the blogging process.  During that, I tried writing about different topics that were related, and based on audience response or my own interest level, I began writing more / less about those topics.  And even today I still find myself wanting to change it up a bit because I start becoming intrigued by something new!

Good read! I’m in the process of establishing my niche. I love graphic design, but there are SCORES of graphic design blogs. I am passionate about individuals/businesses want to take their business to the web. It’s kind of difficult finding your voice in such a large industry.