said 9 months, 1 week ago:
I send out over 100k emails per month on behalf of clients and my own company and compared to industry norms, we’re well-above average when it comes to deliverability, open rate, click-throughs, conversions, etc. A few things we do:
- Convey a sense of urgency – “One day sale”, ” Only a few hours left”. It gets the email opened.
- Keep it simple – Typically 5-7 words and easy to skim over.
- Exclusivity – “Private sale”, “Members-only”, Invite only”. It makes the recipient feel like they are getting a special deal.
- Use localization – If you’re targeting a specific location, use the city name.
- Newsletters – be date specific “October 2012 newsletter” – these tend to get really high open rates (70%+)
- Avoid using a lot of punctuation or capital letters. Some email marketing service providers you will only allow you to have one exclamation point in a subject line. The over-use of either could get your email sent directly to the spam filter.
- Use your company name.
Some of these are situation specific or you wouldn’t want to use all the time (like localization). Hope this helps!
Also, make sure you test your subject lines.