Nichole Schlecht said
9 months, 1 week ago: @margebrown
I send out over 100k emails per month on behalf of clients and my own company and compared to industry norms, we’re well-above average when it comes to deliverability, open rate, click-throughs, conversions, etc. A few things we do:
- Convey a sense of urgency – “One day sale”, ” Only a few hours left”. It gets the email opened.
- Keep it simple – Typically 5-7 words and easy to skim over.
- Exclusivity – “Private sale”, “Members-only”, Invite only”. It makes the recipient feel like they are getting a special deal.
- Use localization – If you’re targeting a specific location, use the city name.
- Newsletters – be date specific “October 2012 newsletter” – these tend to get really high open rates (70%+)
- Avoid using a lot of punctuation or capital letters. Some email marketing service providers you will only allow you to have one exclamation point in a subject line. The over-use of either could get your email sent directly to the spam filter.
- Use your company name.
Some of these are situation specific or you wouldn’t want to use all the time (like localization). Hope this helps!
**Edit**
Also, make sure you test your subject lines.
