Heather Wright-Porto said
10 months, 2 weeks ago: @joanmuschampfagnaniI’ve had many people ask me why I recommend the email subscriptions as well as the subscribe in a reader with Feedburner.
BTW, Feedblitz is also a popular email subscriptions widget but now a paid for service. And in the beginning, years ago, they did not have the “Subscribe in a reader” option.
Anyway, okay, so when I setup people’s blogs, I always put both – Email Subscriptions and Subscribe in a Reader options. This is because you want to cater to everyone. And some people just love email. Everyone uses email so why not send them your latest blog posts.
Worried that they won’t visit your blog? They will if they like what they are seeing. Plus in Feedburner, you can use there Summarize feature. That way your entire blog post is not sent to your email subscription subscribers, only a snippet of about a paragraph and then they have to click on the link to read the rest.
So I definitely recommend having the Email Subscriptions option.
Also, in Feedburner, if you move your blog (transfer) you can go to Edit Feed Details and change the Original Feed address and your email subscribers will not be affected and “move” along with you to your new blog. Of course you have to still post about your move in case you lose a few of your “subscribe in a a reader” followers.
Anyway, I do like Feedburner in addition to using a newsletter service (like Aweber, Constant Contact, MailChimp, iContact etc).
Happy blogging,Heather 