said 8 months, 2 weeks ago:
@dawnchitwoodrivers So, you’re in Asheville,NC – I’m in Wilmington, NC. Go North Carolina! : )
I took a look at your site — love the design with all its white space, etc.
Just a couple of minor things I see —
#1: Some of your blog posts have rather long blocks of text, which can be off-putting to readers. Website visitors are usually in a hurry, looking for a specific solution to a specific problem or an answer to a question, so when they land on a site and see long blocks of uninterrupted text, they’ll click away pretty quickly if they see they have to wade through long paragraphs of info, etc.
I try to use what I think of as the “bread crumb” approach when I write web content for my small biz clients – use a good headline, then headings, subheadings, bolded text and contextual hyperlinks to lead readers through the content. And keep paragraphs to 2-3 sentences as much as you can. (Which I know isn’t always easy.)
#2: Maybe you could edit your headlines a bit to make them more specific. For example, “Improve Your Search Engine Ranking with These SEO Tips” could be changed to “How to Improve Your Search Engine Rankings Today with These 6 SEO Tips” and “Design a Kick Ass Twitter Header” might be changed to “How to Design a Kick Ass Twitter Header in Two Simple Steps.” Small tweaks, yes, but I find sometimes those kind of minor headline edits make the difference between a blog post getting clicked on and read or not.
I usually create 6-8 headlines for each of my blog posts, then put them aside for a day or so, then when I come back to do the final edits on that blog post, the headline that sounds and feels the best always kind of raises its hand and says, “pick me, pick me!” : )
Don’t know if these tips are the kind of advice you’re looking for, but I hope they help.