said 1 year, 2 months ago:
Tom – thanks for this question about a great topic.
Hi Trudy – I wrote the answer below and posted it, and then realized that Tom had already replied (I had left this thread open in my browser for a couple of hours before responding). Since I cite a specific example (the website my friend and I launched – which I think is a fair example of content curation in action), I thought it might be helpful to still post my reply.
I’m not an authority, but I would say that content curation refers to the gathering and publishing of content around niche topics – filtering the content that is found all over the web about a particular topic so that you present only the best content to your reader.
Aggregation is similar, except that the typical understanding of the word aggregation refers, I think, to more of an automated process where the content to be presented is chosen through technological means. Curation may use technology, but the human factor is involved in the filtering and also in augmenting found content with the curator’s own opinions.
The website a friend and I launched last year – http://www.insurancethoughtleadership.com – uses a form of content curation to present timely information about the business insurance industry. On our website, we present content which is:
1) developed by our curator himself – through articles he has written.
2) commissioned by our curator – through articles written by our growing group of expert authors (we currently have 60); and,
3) gathered by our curator from around the web – through links to articles on external websites.
Does that help?