Creating Membership/Continuity Sites (9 posts)

  • Looking to get advice from people who have successful (profitable) membership sites.

    What 3 pieces of advice would you give to someone looking to create a successful membership site?

  • @mutunga I haven’t created a membership site before, but from the perspective of someone who has joined a few…

    • Find out what platform other successful membership sites are using in your niche and use that.  This way, people will be familiar with how it works vs. using something different that may not be user friendly.
    • Test your site using a member-level account.  Admins won’t have the same issues that members will.
    • Offer some free previews of the content.  You’ll attract more paying members that way.

  • @kristi-hines Thank you for these tips – I’m in the process of creating a membership site.  

    Going to follow this topic for future posts.

  • What software are you using for the site?

  • @mikelinville

    I already have Premise but I’m looking to use Wishlist Member

  • @mutunga

    I used Wishlist Member for a while, have used optimize press at times as well but I personally like Kajabi. It is a paid app so it runs like $99/mo but it takes care of a lot of the video issues and makes then viewable on iDevices. I’ve been with them for about a year and I’m happy with the results.

  • @mutunga I have written a few articles on this subject and a newsletter that I’ll happily send you (just privately message me and I can email it to you since it’s not on my blog or anywhere I can forward).

    Popular services are vBulletin (however you can check out a free forum like http://www.foumotions.com) which is a forum based membership site, however you can add a gallery, it has a blog feature as well. However, this has a steep learning curve. You can also pay big bucks for a custom look. And you’ll need vBulletin hosting.

    Then there are WordPress users that can quickly turn their blog into a Membership site or additional site by adding and purchasing WishList Member.For this you would already have WP hosting, and you would simply have to purchase the WishList Member license. Pretty affordable and it is pretty easy to setup and use (which pages and posts can be “seen” by what members, at what level).

    Lastly, depending on what your goals is and what you want to share, sometimes it’s simple enough just to have a password protected blog or page that contains content and say links to unlisted YouTube videos. Then you can always change the password or take down the site after the “class” is over.

    Another type of membership site may simply be a paid-for newsletter campaign, where you charge a fee (via PayPal for example) and then deliver a series of newsletters to those subscribers (separate mailing list of course from your main, free subscribers list).

    So there’s lots of options and choices depending on your short term and long term goals, what type of content you want to deliver and when and how often, or if you want to commit to developing a full-time “membership site” that continuously has to be managed and updated (whether free to subscribers or not, you have overhead).

    My articles on Membership sites:http://www.blogsbyheather.com/series-membership-sites/

    The newsletter was how to use what you have to build an online, virtual club.  This was for those of my clients that already had a Blogger blog or TypePad or WordPress and wasn’t sure if they had to transfer, start a new site, buy WishList and so on. So I wrote a newsletter to address the issues and how to use what you have.

    Hope this helps,Heather :D

  • @blogsbyheather thanks a lot!

    Until I get the membership site up, I’ve been contemplating doing a paid email newsletter akin to when Chris Brogan did “Blog Topics”, but I would cover different subject matter.

  • @mutunga Sounds good.You can do a lot with a newsletter type of membership.Aweber integrates with PayPal nicely.I love Constant Contact but they don’t yet have the level of integration that Aweber has, but they do have Auto Responders now which is super cool.

    However, you do it using Aweber or you can setup a blog page for describing the program and then have a PayPal button there, and then when you get receipt you manually add them to your new Contacts list (newsletter).

    Best of luck :D Heather


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