said 5 months ago:
Thanks again all for the responses! Had a few follow-up questions related to this…
We’ll have several writers, so would like to start creating an “editorial guide” to help shape the style & tone.Blog content will be focused on thought leadership, industry insights, etc.
Some initial things we’re considering:
- Tone – casual, informal?
- First person voice – more relatable, shows personality
- Active voice, present tense
Also, on a related note – as we look for contract writers, what type of background should we be looking for? A reporter, blogging specialist, marcom person, or other?
Appreciate any feedback or resources. Thanks again!