Content Creation vs. Content Curation (6 posts)

Topic tags: content marketing
  • Content creation vs. content curation has become a controversial subject at where I work. I hope my estimable colleagues can help out here. 

    Recently, we had a problem with content writers plagiarized content. After, running it through copyscape the aforementioned article where detected. Currently, we have set the bar at 85% content be authenticate.

    However, with content curation citing sources is a given however, how much content taken from an original article and pasted into a post even in blockquotes is allowed? 
    Does, anyone have a good contributor author guideline they want to share?

  • @ptwylie I only take original content from my guest authors – if I search for it and find it has been published elsewhere, I reject it. 

    As far as content curation, I would take a piece like “Top 20 Posts on ___” where they linked to another post and summarized it with a couple of sentences as to why it’s a great article.  If it’s just a paragraph from one article and a link, however, it’s really not that great content.  

    I only say that because I subscribe to a few blogs that mix in a great, original article with an article that just pulls a paragraph from someone else and link.  I’m always frustrated when I hit the latter.

  • @kristi-hines thank you Kristi for your insight! I tend to agree with you nothing frustrates me more than to see a a couple of copied paragraphs and a link back to an original article. Looks like some machine driven crap.

    I think taking someones point of view and adding value to it whether it is a different slant or build value by adding to it thus broadening the perspective is quite another thing and is quite acceptable. I do like the idea of “The Top 20 Posts of xxxxxxx. :)  

  • @kristi-hines thank you Kristi for your insight! I tend to agree with you nothing frustrates me more than to see a a couple of copied paragraphs and a link back to an original article. Looks like some machine driven crap.

    I think taking someones point of view and adding value to it whether it is a different slant or build value by adding to it thus broadening the perspective is quite another thing and is quite acceptable. I do like the idea of “The Top 20 Posts of xxxxxxx. :)  

  • @ptwylie  Occasionally, it’s definitely not a bad thing, especially if you are extending the original article’s point of view or adding to the ideas in it.  There’s one blog that I came across that came up with even craftier titles than the original, but then every article was just a quoted paragraph and link elsewhere.  Sadly, it was a business.

  • I’m in favour of original content. However taking quotes or arguing against a post is certainly acceptable.

    If your post is a direct copy of another post, you will actually damage both your own website and their website in the search rankings – Google will penalise duplicate content. Therefore you should avoid using any more than quotes in your articles.

    I think your 85% original content rule should be fine.Sam

  • United States copyright law says, “Under the fair use doctrine of the U.S. copyright statute, it is permissible to use limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting, and scholarly reports. There are no legal rules permitting the use of a specific number of words, a certain number of musical notes, or percentage of a work. Whether a particular use qualifies as fair use depends on all the circumstances.”
    God only knows what Google says.


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