said 5 months, 3 weeks ago:
Thanks for your thoughtful and very relevant explanation.
It reminds me of the gentleman here on SME who owns an independent computer store who often has buyers come in with a Walmart or BestBuy ad asking him to match their price on the computer ad de jour. He explains to them that he doesn’t sell just computers, he sells his ability to help you pick the right computer for YOU and the job you want to get done, he sells excellent service, he sells his knowledge, he sells his support, and he gives you the opportunity to keep his local community thriving by keeping the dollars from those sales circulating through their community and not sent out of state or out of country to support someone else’s community. And despite the blood pressure problem of dealing with such customers, he’s going to keep running his business his way because deep down he knows his way is best for both himself and everyone in his community.
Having been in the communications business for over 25+ years, I’ve witnessed how “professionals” in this industry have struggled to survive in the midst of these kinds of conversations and against an ever-changing, rapidly changing environment of plug, play, and throw away. I commend you for teaching the masses that there’s a better, long-lasting, self-taught way… with just a tad of learning curve to endure in order to get passed that plug, play, and throw-away mentality.
Your article made it clear you definitely have the technical skills, the teaching skills, the persuasion skills, and the gumption to lead our plug, play, and throw away generation toward more self-actualizing businesses and less product-dependency.
In other words… well said, Miss Liz!